Create and implement a content strategy aligned with the brand, audience, and goals., Collaborate closely with country managers and marketing heads to adapt and localize marketing initiatives for each European country., Oversee the development and optimization of website content, ensuring a seamless user experience and SEO optimization., Use data-driven insights to measure content and campaign effectiveness, refining strategies based on performance metrics., Manage and mentor a team of content creators, social media specialists, SEO experts, and translators.