In the field of internal communication, the goal is to effectively disseminate information within a company. This includes the planning and implementation of communication strategies that promote employee information and engagement. Communication professionals develop intranet content, organize events and create a transparent communication culture that strengthens collaboration within the company.
In Germany, the average annual salary for a manager of internal communication is about €100,000. For a reference person of internal communication, the average annual salary is about €6,500. The median salary for internal communicators with less than four years of professional experience is about €4 per year, while with 4-10 years of professional experience it rises to about €5,000. In Hesse and Hamburg, salaries can even rise to €65,000 per year.
For a career in internal communication, a degree in communication, PR, journalism or related subjects is often required. Practical experience, for example through internships or internships, is also an advantage in order to acquire the necessary skills and build a network.
Specialists in internal communication have a wide range of career opportunities, ranging from communications managers to corporate spokespersons to PR specialists.