As a category manager, you are responsible for the strategic planning and management of a product category in a company. This includes the analysis of sales data, the planning of assortment strategies and the close cooperation with suppliers. The main goals are the optimization of sales and the improvement of customer satisfaction.
The salary for a category manager in Germany varies greatly and ranges from 40.124 € to 102.796 € per year. On average, you can expect an annual salary of 70.815 €. With more than 9 years of professional experience, up to 90.190 € can be achieved per year. There are also regional differences, e.g. in Augsburg the average salary is 80.644 €.
To work as a category manager, you usually need to have completed a degree in business administration, marketing, or a related field. Practical experience in product management or retail is also an advantage. Additional qualifications, such as training in data analysis or marketing strategies, can further improve your career opportunities.
Category managers have excellent career opportunities in various industries, especially retail, FMCG (Fast Moving Consumer Goods) and e-commerce. With the right experience, they can rise to senior positions, such as Senior Category Manager or Head of Category Management.
