Zukunftsinstitut GmbH

The Zukunftsinstitut, founded in 1998 by Matthias Horx, is a renowned center for trend and future research based in Frankfurt am Main. As an internationally leading think tank, the institute has made it its mission to explore and understand future developments in society, economy, and culture.

The Zukunftsinstitut offers a variety of innovative products and services that support companies in shaping their future. The main products include:

• Megatrend Map: A systematic tool that visualizes the most important trends and megatrends, helping companies identify strategic potentials and areas of action[4][5].
• Trend Radar: A navigation tool that provides an overall picture of future trends and challenges, supporting companies in their decision-making[5].
• Future Room: A unique consulting format that enables the development of strategic roadmaps and the identification of future potentials[4][5].
• Food Report: Published in cooperation with the Lebensmittelzeitung and other partners, this report annually provides important trends and guidelines for the gastronomy and food industry[1].

The main mission of the Zukunftsinstitut is to make change comprehensible and to see the future as an opportunity. The institute pursues a critical future optimism and stands for robust and applicable future research. The work is based on scientific methods and a systemic approach that enables the development of innovative solutions and strategies.

• Holistic Thinking: The institute thinks systematically and holistically to understand the complex changes in society and economy[4].
• Future Competence: The institute's insights aim to increase the future competence of companies and create spaces for short- and long-term development[4].
• Effectiveness: The goal of the institute is to work effectively and practically to support companies in implementing their strategies[4].

Although the Zukunftsinstitut does not highlight specific sustainability goals in the provided information, the focus is on the long-term and sustainable development of companies. By identifying and analyzing megatrends and lifestyles, the institute helps companies develop future-proof and sustainable strategies.

• Demographic Change and Digitalization: The institute takes demographic change and digitalization into account when researching future lifestyles and societal attitudes, helping companies adapt to these changes[1][4].

The Zukunftsinstitut is an indispensable partner for organizations that want to shape their future. With its comprehensive expertise in trend and future research, its innovative tools, and its practice-oriented consulting, the institute supports companies in developing forward-looking strategies and achieving success. Through its work, the Zukunftsinstitut contributes to ensuring that companies not only follow current trends but also proactively respond to future challenges and opportunities.

• 1 - https://gastro-marktplatz.de/lexikon/zukunftsinstitut/
• 2 - https://www.futur2.org/team-member/zukunftsinstitut/
• 3 - https://www.zukunftsinstitut.de
• 4 - https://www.zukunftsinstitut.de/das-zukunftsinstitut
• 5 - https://www.zukunftsinstitut.de/business-map