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Hamburg Moves Kids: An Initiative for More Movement and Sports for Children

Key Products and Services

"Hamburg Moves Kids" is an initiative of the WBK Wir bewegen Kids gemeinnützige GmbH, which focuses on promoting children in Hamburg through sports and movement-oriented activities. The team consists of specially trained Kids Coaches who are present in daycare centers and elementary schools, instilling joy in physical activity among children. These coaches train the coordinative-cognitive versatility of the children and foster a lasting enthusiasm for movement and sports that extends into adulthood.

In addition, District Managers are active, networking the initiative in the neighborhoods by collaborating with local clubs, other initiatives, and community actors. This strengthens existing structures and creates new access opportunities for children to movement and activity[1].

Main Mission and Values

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The main mission of "Hamburg Moves Kids" is to promote the health and personal development of children. The initiative is aligned with the Sustainable Development Goals (SDGs) of the United Nations and aims for sustainable impact.

More Justice: Participation in the programs is independent of gender, education, income, religion, and origin, promoting mutual respect and tolerance.
Health and Well-being: Through early access to movement and sports, children develop a healthy, active lifestyle and learn social skills.
Intensive Knowledge Transfer: High-quality training modules and exchange within the neighborhood networks strengthen existing structures and create new access opportunities[1].

Sustainability Goals and Initiatives

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"Hamburg Moves Kids" is committed to sustainable change in the lives of children. The initiative is evaluated through the impact ladder of Phineo gAG to ensure that the work has concrete and sustainable effects for the target groups and society.

Sustainable Commitment: The work is oriented towards the SDGs and aims to bring about long-term change.
Quality Control: Regular evaluations and impact reports ensure the quality and effectiveness of the work.
Further Education and Networking: The initiative offers training modules for caregivers and networks with local actors to strengthen existing structures and build new bridges[1].

Current Activities and Reach

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"Hamburg Moves Kids" is currently active in over 21 daycare centers and elementary schools in Hamburg, reaching over 1,000 children weekly. The initiative started in September 2021 in the Farmsen-Berne district and is now also active in Billstedt and Jenfeld. Through donations and support from individuals, foundations, and companies, the initiative can be further expanded to reach even more children[1][2][3].

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