Verbraucher Initiative

The VERBRAUCHER INITIATIVE e. V. is a federal association established in 1985 that advocates for ecological, health-related, and social consumer work. Founded during the environmental movement of the 1980s, the association has evolved from a small group in a living room to a significant federal association supported by thousands and reaching millions of people with its topics.

• Information Offers: The association provides independent information about the backgrounds of production and markets. This includes the quarterly member magazine "Verbraucher Konkret," monthly thematic issues, internet portals, databases, and radio contributions[2][3][4].
• Label Evaluation: With the online service "Label-Online," the Verbraucher Initiative offers a comprehensive database of eco, social, and service labels to give consumers a transparent overview of product labeling[2][3].
• Consultation and Service: Thematic consultations, legal advice, and online courses, such as the course "Healthy Nutrition," are available for members[2].

The main mission of the Verbraucher Initiative is to promote informed, responsible, and empowered consumers. The association relies on the power of consumers to influence production and the success of products and companies through their purchasing decisions. The association's guiding principle is based on the belief that consumers can influence and co-decide which products and companies will be successful in the future with every purchase[1][2][4].

• Ecological and Social Responsibility: The association is involved in campaigns and projects on topics such as Fair Trade, packaging, food safety, and food waste. A significant initiative is the regional information campaign for the Blue Angel, the world's first and oldest environmental label[2][3].
• Long-term Changes: The Verbraucher Initiative works on continuous design processes that focus on cooperation, creativity, and long-term commitment. This also includes collaboration with companies to achieve changes in the supply chain[1].
• Education and Awareness: Through various information formats, workshops, and conferences, the association informs and educates consumers on various topics to promote conscious consumer behavior[3].

The association is led by a three-member, volunteer federal board and has an office in Berlin. It is financed through membership fees, donations, project funds, and surpluses from the association's own Verbraucher Initiative Service GmbH. The Verbraucher Initiative is recognized as a non-profit organization and does not receive any government basic funding[2][3].

• 1 - https://verbraucher.org/ueber-uns/leitbild-und-profil/leitbild-profil
• 2 - https://de.wikipedia.org/wiki/Verbraucher_Initiative
• 3 - https://label-online.de/die-verbraucher-initiative/
• 4 - https://verbraucher.org
• 5 - https://verbraucher.org/ueber-uns/organisation