Vanilla Steel

Vanilla Steel GmbH is the market leader in hassle-free metal trading and is committed to transforming traditional metal trading through seamless and intuitive digital solutions.

The company aims to revolutionize the buying and selling in one of the oldest industries in the modern world. The billion-dollar metal trading industry, which has so far mainly operated with Excel, PDF, and email, is to be optimized through the introduction of advanced digital technologies. Vanilla Steel is dedicated to increasing liquidity, accelerating transactions, reducing scrap rates, and improving purchasing comfort for hundreds of steel and metal traders across Europe[2][3].

Vanilla Steel acts as your trading partner for surplus and primary metals. The company offers customized quotes and material lists delivered directly to your inbox. Through the Vanilla Steel platform, existing workflows can be maintained while leveraging an extensive network of over 500 suppliers and 3,000 buyers in Europe[5].

A central component of Vanilla Steel's strategy is the development and application of artificial intelligence (AI) and advanced algorithms. The "Smart Forecaster" project, funded by the Investment Bank Berlin and the European Union, uses AI to predict future prices and demand for primary and surplus steel. This innovative solution aims to enhance decision-making through precise demand forecasts and price developments for various types of steel[4].

Vanilla Steel is committed not only to technological innovation but also to sustainable practices. By reducing scrap rates and optimizing transactions, the company contributes to efficiency and sustainability in the metal industry. Furthermore, Vanilla Steel is supported by the European Union, highlighting the importance of its sustainable and innovative approaches[4].

Founded in 2020, Vanilla Steel has quickly established itself as a leading company in the field of digital metal trading platforms. The company was recently included in the list of German AI startups 2024, recognizing its innovative achievements in the application of AI in the steel industry[4].

Vanilla Steel is active in the industry and participates in key events such as EuroBLECH, one of the largest trade fairs for the steel industry. Here, the company showcases its latest innovations and networks with industry leaders and customers[5].

Vanilla Steel GmbH is thus a pioneer in the digital transformation of the metal industry, shaping the future of metal trading through innovative technologies, sustainable practices, and a strong commitment to the industry.

• 1 - https://www.digitalzentrumbau.de/unternehmen/vanilla-steel-gmbh
• 2 - https://www.vanillasteel.com/about-us
• 3 - https://de.vanillasteel.com/about-us
• 4 - https://www.startbase.de/organization/vanilla-steel/
• 5 - https://www.euroblech.com/de-de/exhibitor-details.org-3525f7a3-1979-47ef-add9-45fef8be91b2.html