Employer profile
TRUESDAY
Impact-drivenPrivate SectorSustainable ProductsClimate & Environmental Protection
About TRUESDAY
TRUESDAY Specialty Coffee is an online retailer committed to providing high-quality coffee with a focus on "real aroma at the true price." The organization emphasizes full transparency and positive contributions to people and nature through its "True Price" initiative, actively working to avoid, reduce, and remediate ecological and social damages in coffee cultivation. TRUESDAY offers specialty coffee beans, tasting sets, accessories, and gift vouchers, alongside B2B office coffee solutions and a subscription service. It sources beans with SCA scores above 80 points and includes organic certified products.
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Sustainability Goals
Responsible Consumption & Production
Transparent Pricing for Sustainable Consumption
TRUESDAY makes hidden costs in coffee cultivation visible and aims to avoid ecological and social damages through responsible sourcing and production practices.
Sustainable Coffee Production with Organic Certification
The organization promotes sustainable practices by sourcing coffee with SCA scores above 80 points and offering certified organic products like its 'Espresso Houseblend'.
Decent Work & Economic Growth
Fair Wages via 'True Price' Initiative
TRUESDAY actively combats underpayment in coffee cultivation, promoting fair economic conditions for producers through its 'True Price' concept.
Life on Land
Soil Protection in Coffee Cultivation
The organization actively counteracts land damages like soil pollution in coffee cultivation, partly by offering certified organic coffee products.
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FAQs
Q1What is TRUESDAY's core mission and the "True Price" initiative?+
TRUESDAY is dedicated to providing high-quality specialty coffee with full transparency and positive contributions to people and nature. The "True Price" initiative aims to make hidden costs visible and balanced by actively working to avoid, reduce, and remediate ecological and social damages such as underpayment or soil pollution.
Q2What products and services does TRUESDAY offer?+
TRUESDAY sells high-quality specialty coffee beans for various brewing methods, including filter coffee and espresso. Additionally, the organization offers tasting sets, gift options, coffee accessories, and gift vouchers. For businesses, B2B office coffee solutions and coffee catering are provided, along with a subscription service for regular deliveries.
Q3How does TRUESDAY ensure sustainability and coffee quality?+
TRUESDAY ensures high quality by sourcing specialty coffee beans with SCA scores above 80 points. Its commitment to sustainability involves actively avoiding, reducing, and remediating ecological and social damages in coffee cultivation, which is also reflected in organic certified products like their "Espresso Houseblend."
Q4What are the shipping conditions for TRUESDAY products?+
TRUESDAY offers free shipping within Germany for coffee subscriptions of 1kg or for orders exceeding 34,90€.
Q5Which UN Sustainable Development Goals (SDGs) does TRUESDAY primarily support?+
TRUESDAY primarily focuses on SDG 12 (Responsible Consumption and Production). Additionally, the organization contributes to SDG 8 (Decent Work and Economic Growth) and SDG 15 (Life on Land) through its initiatives.
