The Slow Label GmbH

The Slow Label, founded in 2019 by Anna Laura Amenta, is a fashion brand committed to a comprehensive and sustainable approach to the fashion industry. Based in Berlin and Vienna, Austria, the company aims to change the fast and wasteful fast-fashion culture and instead promote a culture of slowness and sustainability.

The Slow Label offers a carefully curated collection of timeless garments designed for durability and sustainability. The products include basics like t-shirts, sweatpants, and summer dresses made from high-quality, organic materials such as Tencel and organic certified cotton fabric. A special highlight is the "Circular Tee," which is fully traceable and part of a take-back program to reduce textile waste.

The main mission of The Slow Label is to create a fashion brand based on the values of sustainability, transparency, and social responsibility. The company is dedicated to providing high-quality and fairly produced clothing that is long-lasting and does not harm people or the environment. Through transparent pricing and open communication about material composition and manufacturing processes, The Slow Label aims to build trust with customers[2][5].

The Slow Label is intensely committed to sustainability:

• Sustainable Materials: The company uses organic and innovative materials to minimize environmental impact.
• Ethical Supply Chains: The Slow Label works with ethical suppliers, particularly in Bangladesh, to support fair working conditions and empower local communities[4].
• Plastic-Free Shipping Packaging: All shipping packaging is plastic-free to reduce waste.
• Circular Economy: With the "Circular Tee" and the take-back program, The Slow Label promotes a circular economy and reduces textile waste.

The Slow Label has established a community known as The Slow Label Collective, which advocates for a slow and sustainable lifestyle. Through social media and events like Fashion Revolution Week, the company shares knowledge and tips to promote a more sustainable way of living[5].

Despite the challenges, particularly during the global pandemic, The Slow Label has made significant progress. The company is proud to have built a strong brand with limited knowledge and its own capital. The positive feedback from customers and the continuous improvement of sustainability initiatives confirm the success of the company[5].

The Slow Label is a shining example of how fashion and sustainability can be aligned, inspiring customers and other brands to pursue a slower and more conscious approach in the fashion industry.

• 1 - https://www.freemindedfolks.com/theslowlabel/
• 2 - https://www.theslowlabel.com/en-us/pages/about?srsltid=AfmBOopCEnx7Yz8sjTX9dVVgxKxkQONbEZGr6KaXx8uOtDVK1xWYsRXD
• 3 - https://www.theslowlabel.com/?srsltid=AfmBOopczXhDgMyp8s0Kc4jAlF-VFHHJcSpSNLlxR2Dl9B3or1pePLSg
• 4 - https://www.stern.de/neon/feierabend/style/nachhaltigkeit--anna-laura-kummer-hat--the-slow-label--gegruendet-8723192.html
• 5 - https://www.asustainablecloset.com/interview-brands/the-slow-label