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TeneTRIO: Sustainable Dog Food Based on Insects

Key Products and Services

TeneTRIO is an innovative startup specializing in the development and distribution of sustainable dog food based on insects. The company offers three types of complete food and four types of treats in various flavors and variants. These products are specifically designed for dogs with allergies, intolerances, and sensitive stomachs and come without added sugars, gluten, colorants, and flavor enhancers[2][4].

Main Mission and Values

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The mission of TeneTRIO is to provide dog owners with a worry-free and sustainable diet for their dogs. The company is committed to more sustainability and a healthier life for dogs. The founders, Dr. Ina Henkel, Sabrina Jaap, and Katrin Figueroa, are convinced of the potential of insects as a protein source and work closely with veterinarians and nutrition experts to develop high-quality and compatible products[1][2][4].

Sustainability Goals and Initiatives

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TeneTRIO is strongly focused on sustainability. By using insect protein as an alternative to animal proteins, water and CO₂ consumption is significantly reduced. Since its market launch in 2017, TeneTRIO's customers have saved over 400 million liters of water and 30 tons of CO₂. The company aims to further increase these numbers in the coming years and plans to multiply the effect by a factor of 10[1][2].

The company is also involved in initiatives that promote sustainability in animal husbandry. The founders have launched the initiative "Animals for the Planet," which advocates for transparency and open discussions about sustainable animal husbandry[2].

Marketing and Awareness

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TeneTRIO relies on direct marketing via social media and online measures to convey the ecological, nutritional, and sensory benefits of insects as food. Influencers and ambassadors play an important role in spreading the company's message. Through eye-catching packaging design and clear indications of the environmentally friendly aspects of the products, TeneTRIO aims to change food culture and reduce hesitations about insects as food[2].

Expansion and Future

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TeneTRIO has established its products not only in Germany but also in Austria, the Netherlands, Belgium, and Poland. The company plans to further expand its distribution network and in the future also tap into the cat and food market[2].

With its strong team and clear mission, TeneTRIO sets standards in sustainable pet nutrition and continuously works to minimize the ecological footprint of pets.

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