Teekampagne

The Teekampagne, founded in 1985 by Dr. Günter Faltin, a renowned business professor and entrepreneur, is the largest mail-order company for tea in Germany and the world's largest importer of Darjeeling loose leaf tea. Based in Potsdam, Germany, the company has developed a unique business philosophy based on the highest quality, transparency, and sustainability.

The Teekampagne primarily focuses on the sale of organic certified Darjeeling and Assam tea. These teas are imported directly from tea gardens in India and offered in large, resource-saving packages. Each tea undergoes strict quality controls, including tests for over 600 contaminants, to ensure the highest organic quality[3][4].

The mission of the Teekampagne is to offer high-quality, fair trade organic tea at an unmatched low price, while simultaneously prioritizing environmental protection and social responsibility. The company relies on direct imports, eliminates intermediaries, and thus reduces transport routes, storage costs, and repackaging. This model allows for fair wages for producers and provides customers with a product of the highest quality[2][4].

Sustainability is a central element of the Teekampagne. Since 1992, the company has been running an extensive reforestation program in Darjeeling in collaboration with WWF, known as the SERVE project. To date, over 210 hectares of land have been reforested, 22 tree gardens established, and 260,000 tree seedlings planted in the last year alone. Additionally, the Teekampagne collaborates with local schools to promote environmental education and conservation[1].

The packaging policy of the Teekampagne is also focused on sustainability. The packaging is designed to be product-safe and sustainable, taking into account the entire life cycle of the packaging. All tea packaging is marked with the recycling symbol and can be disposed of through regional collection systems[3].

The Teekampagne is a model for responsible entrepreneurship that combines quality, transparency, and sustainability. Through its innovative business strategy and strong commitment to environmental protection and social justice, the company has built a loyal customer base and established itself as a market leader in the organic tea sector.

• 1 - https://en.wikipedia.org/wiki/Teekampagne
• 2 - https://www.anders-unternehmen.de/geschaeftsideen-produkte-prinzip-teekampagne/
• 3 - https://www.teekampagne.de/de/footer_navigation/teekampagne/transparenz/
• 4 - https://www.teekampagne.de
• 5 - https://www.gls.de/gls-bank/nachhaltigkeit/wo-wirkt-die-gls/ernaehrung/teekampagne/