Stop the Water While Using Me!
Beiersdorf is a globally leading company in skincare with iconic brands like NIVEA and Eucerin. With over 140 years of experience, Beiersdorf focuses on innovation, quality, and sustainability to improve people's skin health and promote positive social engagement.
About Beiersdorf
editBeiersdorf is a globally leading company in the field of skin care, known for its iconic brands such as NIVEA, Eucerin, Hansaplast, and La Prairie. With over 140 years of experience, Beiersdorf has established itself as a pioneer in dermatological research and offers products that meet the highest international standards. The company's brands are represented in numerous countries and enjoy the trust of millions of consumers worldwide.
Key Products and Services
editBeiersdorf offers a wide range of skin care products tailored to the diverse needs of consumers. NIVEA, the company's most well-known brand, has been providing reliable skin care products for over a century. Eucerin is recognized for its medical skin care expertise and is valued by pharmacists and dermatologists worldwide. Hansaplast revolutionized the plaster and wound care market, while La Prairie stands for luxurious anti-aging skin care. Other brands like Labello, Coppertone, and tesa complement the diverse portfolio.
Mission and Values
editBeiersdorf's mission is to improve people's skin health and help them feel comfortable in their skin. The company places great importance on innovation, quality, and consumer proximity. Beiersdorf is committed to setting new standards in skin care through continuous research and development. The core values of the company include integrity, respect, and responsibility, which are lived out in all business areas.
Sustainability Goals and Initiatives
editSustainability is a central component of Beiersdorf's corporate strategy. The company pursues ambitious goals to minimize its environmental impact and make a positive contribution to society. Beiersdorf is committed to a climate-friendly future, the use of fully circular resources, and the promotion of sustainable land use. Additionally, the company advocates for regenerative water environments and promotes an inclusive society. Initiatives such as the "CARE BEYOND SKIN Day" and programs to empower girls and women in the circular economy underscore Beiersdorf's commitment to social responsibility.
Research and Innovation
editBeiersdorf continuously invests in dermatological research and operates local skin research centers to understand and meet the diverse skin care needs in different regions. The company relies on innovative technologies and methods to develop high-quality products that meet consumer expectations. Beiersdorf is also a leader in research for alternatives to animal testing and promotes transparency in ingredients.
With a clear focus on quality, innovation, and sustainability, Beiersdorf remains a trusted partner for consumers worldwide, dedicated to improving skin health and well-being.