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Company Description: Hochschule Ansbach - Master's Program Digital Marketing

Hochschule Ansbach offers an innovative master's program in Digital Marketing at the Rothenburg campus, training future Full-Stack Digital Marketers since 2020. This full-time program is completed in three semesters and provides comprehensive knowledge in strategic and operational digital marketing.

Main Mission and Values

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The program aims to train students to become experts in all areas of digital marketing. The mission is to deliver target group-specific content through the right channels while utilizing the latest methods of digital university teaching. Values such as Flexibility, Practical Orientation, and Innovation are at the forefront.

Key Products and Services

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Module Variety: Media Law, Content Creation, Social Media Marketing, SEO/SEA, and other relevant modules.
Practical Projects: Collaboration with companies such as TEVEO, Merck Group, and FLEXFY GmbH to tackle real challenges.
Blended Learning: A combination of in-person events and digital learning content for maximum flexibility.

Sustainability Goals and Initiatives

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The focus on digital learning platforms and apps enables sustainable and flexible teaching that can continue even in times of crisis. By combining theory and practice, an environmentally friendly and efficient learning environment is created.

Career Prospects

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Graduates have diverse career opportunities in the private sector, non-profit organizations, or government agencies. Possible job roles include Digital Marketing Manager, Inbound Marketing Manager, Content Marketing Manager, and SEO/SEA Manager.

The master's program in Digital Marketing at Hochschule Ansbach thus offers a comprehensive education that prepares graduates for a successful career in the digital world.

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