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SMAFO: Simple and Worry-Free E-Bike Mobility

SMAFO, founded in April 2018 in Paderborn, is an innovative startup dedicated to the mission of providing simple and worry-free access to sustainable E-Bike mobility for everyone.

Key Products and Services

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SMAFO offers a range of core products and services aimed at revolutionizing mobility in cities. The company primarily focuses on the development and distribution of E-Bikes manufactured in Europe, which stand out for their ease of use and extensive features. The E-Bikes, such as the SMAFO 4 Wave or the newly designed SMAFO LUCA, are equipped with renowned components, clean design, and a high range, making them ideal companions for everyday life[1][2][5].

Another central aspect is the SMAFO Connect + Care platform, which provides comprehensive protection against theft, partial theft, and vandalism. The digital services include GPS tracking, a ride history including CO2 savings, a digital service booklet, and extensive bike insurance. These services make SMAFO an all-in-one solution for E-Bike users[2][4].

Main Mission and Values

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The vision of SMAFO is to create freedom and flexibility for every individual by providing simple and worry-free access to sustainable mobility. The company believes that E-Bikes can change mobility in cities and is committed to occasionally replacing cars with E-Bikes to reduce CO2 emissions and improve air quality in cities[2][4][5].

Sustainability Goals and Initiatives

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SMAFO is strongly focused on sustainability. By producing E-Bikes in Europe, transport routes can be reduced and short delivery times ensured. This approach guarantees a high quality standard and minimizes environmental impact. The company aligns itself with the global sustainability goals of the UN and strives to contribute to a better future[2][4].

Customer Service and Community

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SMAFO places great importance on customer service and community. The company offers a wide service partner network, an in-house service center, and a mobile workshop. Through regular workshops, riding safety training, and events, SMAFO maintains direct communication with customers and interested parties, leading to a strong and engaged community[1][2][5].

Expansion and Growth

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SMAFO has experienced significant growth in recent years. The company has successfully conducted crowdfunding campaigns and attracted notable investors. With the launch of an SUV-Bike, SMAFO enters the all-terrain E-Bike segment, continuously expanding its product range. Through the direct-to-consumer approach, SMAFO can offer its E-Bikes at a lower price than comparable products on the market[2][5].

SMAFO is more than just an E-Bike manufacturer; it is a movement aimed at sustainably changing the way we move in cities. With its combination of reliable hardware, innovative software, and excellent customer service, SMAFO sets new standards in the E-Bike industry.

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