Riese & Müller GmbH
Riese & Müller GmbH is a leading German manufacturer of E-Bikes, Cargo-Bikes, and folding bikes, committed to sustainable mobility. With innovative technologies and a clear focus on environmental responsibility, the company is shaping the mobility of tomorrow.
Riese & Müller GmbH: Pioneers of Sustainable Mobility
editRiese & Müller GmbH is a German premium manufacturer of e-bikes, cargo bikes, and folding bikes, founded in 1993 by Markus Riese and Heiko Müller. The company, based and produced in Mühltal near Darmstadt, has evolved from a small garage company to a global player in the e-bike market.
Key Products and Services
editRiese & Müller specializes in innovative and high-quality bicycles, including e-bikes, cargo bikes, and folding bikes. Their product range includes sporty mountain bikes to comfortable everyday bikes and also features special models such as the fully suspended folding bike Birdy and the cargo bikes Packster and Load. Many models are equipped with the patented Control Technology, which enables a fully suspended ride. Since 2009, the focus has been on pedelecs and S-pedelecs, which are equipped with mid-motors from the brand Bosch and since 2022 also with the Ride 60 drive system from Fazua[3][4].
Mission and Values
editThe company stands for a sustainable lifestyle, application-based product development, and innovative e-bike technologies. Riese & Müller is committed to shaping the mobility of tomorrow and advocates for an environmentally friendly and healthy lifestyle. The four pillars of responsibility – culture, ecology, social, and economy – form the foundation of the corporate strategy[4].
Sustainability Goals and Initiatives
editRiese & Müller has set the ambitious goal of becoming the most sustainable company in the e-bike industry by 2025. To achieve this, the company is working on extensive sustainability projects that encompass the entire production process, supply chain, logistics, and product design. The company was recently awarded the German Sustainability Award, recognizing its efforts towards social-ecological transformation[5].
An example of their sustainable initiatives is the e-cargo bike Carrie, which was developed according to the principles of Circular Design. The frame of the Carrie is made of 81% recycled, ASI-certified aluminum, and the components are durable, interchangeable, and easy to repair. Additionally, Riese & Müller collaborates with partners like Selle Royal to implement innovative recycling methods such as the Stracciatella Technology, which significantly reduces waste in the production process[5].
Corporate Structure and Leadership
editHeiko Müller and Dr. Sandra Wolf are the managing partners of Riese & Müller. Markus Riese has focused on his role as an innovation driver and engineering mentor since August 2022. The company is also supported by a newly established management board that accompanies company-wide decisions and jointly directs the company[5].
With over 900 employees and a revenue of approximately 350 million EUR, Riese & Müller has achieved a significant position in the global e-bike market. The company sells its products exclusively through retail and is known for its high product quality and innovative technologies. Riese & Müller stands for responsibility towards people and the environment and is a pioneer in sustainable mobility.
Sources:
edit- 1 - https://www.xing.com/pages/riese-mullergmbh
- 2 - https://www.r-m.de/de/geschaeftskunden/business/
- 3 - https://de.wikipedia.org/wiki/Riese_und_M%C3%BCller
- 4 - https://www.r-m.de/de/unternehmen/geschichte/
- 5 - https://www.r-m.de/de/unternehmen/presse/pressemeldungen/riese-mueller-mit-veraenderter-fuehrungsstruktur/