Richtig Cool
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About Richtig Cool
editRichtig Cool GmbH is a dynamic and innovative agency that specializes in creating social media content with real added value. Our goal is to produce content that not only entertains but also informs and educates. We take pride in developing formats that we ourselves would enjoy consuming, focusing on creativity and quality.
Key Products and Services
editRichtig Cool offers a wide range of services in the field of social media. Our portfolio includes original productions that enrich the German YouTube landscape, as well as Instagram channels, podcasts, and TikToks that educate and inform. We are also known for our award-winning influencer formats specifically developed for brand channels. Notable projects include social media content for Netflix DACH, the "Too Hot to Handle Germany-Reunion," the YouTube channel "So Many Tabs" for funk, the Instagram channel "fühlen wir" for SWR, and the podcast "Billion Dollar Apes - Art, Greed, NFTs" for ZDFkultur and Deutschlandfunk Kultur.
Mission and Values
editOur mission is to create entertaining and informative content that we, as internet-savvy individuals, would enjoy watching ourselves. We place great value on empathy, team spirit, and digital competence. At Richtig Cool, the joy of content creation is paramount, as is the health and well-being of our team. We promote flexible work arrangements, communication on equal terms, and consideration for individual needs. At the same time, we value structures, regulated processes, and responsibility.
Sustainability Goals and Initiatives
editRichtig Cool is committed to integrating sustainable practices into our work processes. We believe that fair working conditions and respectful interactions form the foundation for sustainable success. Although we do not highlight explicit sustainability initiatives on our website, our commitment to a healthy work environment and the promotion of content that has a positive impact on society is an essential part of our corporate philosophy.
Team and Culture
editWe are a young and experienced team characterized by empathy and team spirit. At Richtig Cool, we are constantly looking for creative minds who are eager to develop and actively shape content for young people. We do not believe that a ping-pong table is an alternative for fair working conditions, but rather focus on real values and respectful collaboration.
Richtig Cool stands for innovative social media formats that both entertain and inform. With a strong focus on quality and creativity, we strive to enrich the digital landscape with content that provides real added value.