ProVeg

ProVeg International is a leading nutrition organization dedicated to a comprehensive transformation of the global food system. With the goal of replacing 50% of animal products with plant-based and cultivated foods worldwide by 2040, ProVeg is working to solve some of the most pressing global issues.

The mission of ProVeg is to create a world where all people choose enjoyable and healthy food that is good for all humans, animals, and the planet. The organization is inspired by the principles of Effective Altruism and strives to do the maximum good with limited resources. ProVeg promotes diversity, equality, and inclusion and aims for an inclusive, fair, and supportive work environment for its diverse team worldwide[1][2].

ProVeg is engaged in various areas to support the transition to a plant-based lifestyle:

• Corporate Engagement: ProVeg works with producers, retailers, and the out-of-home market to develop more plant-based products and make them more accessible. The ProVeg Incubator supports startups with innovative plant-based and cultivated alternatives to animal products[3].
• V-Label: ProVeg is responsible for awarding the internationally recognized V-Label in Germany, which marks vegan and vegetarian products and provides consumers with reliable guidance[5].
• Consulting and Market Research: ProVeg offers comprehensive consulting and market research for companies in the plant-based segment to support the development and marketing of plant-based products[3].

ProVeg is closely connected with international decision-making bodies, companies, investor groups, the media, and the general public to promote the transition to a society and economy that depend less on animal husbandry and are more sustainable for all.

• Climate Protection: ProVeg has the status of a Permanent Observer of the UN Framework Convention on Climate Change (UNFCCC) and the Intergovernmental Panel on Climate Change (IPCC) and works closely with key UN organizations for food and environment. The organization has received the "Momentum for Change" award from the United Nations[1][2][4].
• Health and Animal Welfare: By promoting plant-based and cultivated foods, ProVeg aims to reduce lifestyle diseases and minimize animal suffering.
• Global Hunger: ProVeg is working to improve global food security by promoting sustainable and accessible food solutions.

ProVeg has offices in twelve countries across four continents and employs more than 200 staff. The organization collaborates with a variety of partners, including the European Vegetarian Union (EVU) and numerous national organizations, to achieve its goals[2][4].

Through its extensive efforts and strong network, ProVeg International makes a significant contribution to creating a more sustainable and equitable food culture worldwide.

• 1 - https://proveg.com/de/ueber-uns/
• 2 - https://proveg.org/about-us/
• 3 - https://proveg.com/de/was-wir-tun/fuer-unternehmen/
• 4 - https://www.internorga.com/messe/networking/proveg
• 5 - https://www.v-label.com/de/ueber-uns/