Preferred by Nature

Preferred by Nature is an international non-profit organization dedicated to promoting more sustainable land use and climate-friendly solutions. For nearly 30 years, the organization has developed practical solutions to achieve positive impacts in production landscapes and supply chains in over 100 countries. The focus is on land use, particularly in forestry, agriculture, and climate-relevant raw materials, as well as related sectors such as tourism.

Preferred by Nature offers a unique combination of sustainability certification services, awareness-raising projects, and capacity building. The organization certifies over 3,000 businesses worldwide and provides certification services under recognized programs such as FSC, PEFC, RSPO, and many others. These certifications help companies adopt responsible business practices and commit to combating deforestation and climate change.

The mission of Preferred by Nature is to drive sustainability through market transformation. This is achieved by setting higher sustainability standards, amplifying market signals for sustainable products, and empowering market actors to meet this demand. The organization believes that responsible business practices are essential to protect nature, respect human rights, and mitigate climate impacts.

Preferred by Nature is strongly committed to achieving the UN Sustainable Development Goals (SDGs) and collaborates with various international organizations to promote sustainable practices. The organization has developed the Sustainability Framework, a universal framework that integrates the essential aspects of sustainability and serves as a starting point for achieving real impacts. This framework is also aligned with the requirements of the EU Deforestation Regulation (EUDR) to assist affected sectors in compliance.

With over 300 employees worldwide and a broad network of local consultants, Preferred by Nature works to strengthen capacities, raise awareness, and conserve nature. The organization has initiated over 100 projects globally that create lasting change and impact. More than 850,000 farmers, workers, and land managers benefit from the organization's efforts to protect their quality of life, human rights, and cultural heritage.

Preferred by Nature is a pioneer in promoting sustainable practices and provides businesses with the tools and support they need to achieve their sustainability goals and make a positive contribution to the environment.

1. https://www.preferredbynature.org/
2. https://career.preferredbynature.org/
3. https://www.preferredbynature.org/about-us
4. https://www.preferredbynature.org/certification
5. https://www.preferredbynature.org/our-organisation