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Planted Foods AG: Pioneer in Plant-Based Meat Alternatives

About the Company

Planted Foods AG, founded in the summer of 2019 as a spin-off from ETH Zurich, has quickly become a leading provider of plant-based meat alternatives in Europe. The company, based in Kempttal, Switzerland, was established by four founders with diverse skills: Pascal Bieri, Lukas Bieri, Eric Schulze, and Christoph Jenny, all driven by the vision of reducing the consumption of animal products while preserving the enjoyment of meat.

Key Products and Services

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Planted Foods focuses on the production of meat substitute products made from pea protein, characterized by a short and natural ingredient list. The main products include:

Planted Chicken: Available in various flavors such as Natural, Güggeli, and BBQ.
Planted Pulled: With marinades like BBQ, Chimichurri, and Chimichurri Extra Spicy.
Planted Kebap and other innovative products like Chicken Fingers, Ribs, and Steak, specifically developed for the gastronomy and retail sectors[1][2][4].

Mission and Values

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The mission of Planted is to reduce the negative impact of the meat industry on the environment and animal welfare without compromising on taste. The company is committed to sustainable and transparent production and promotes local sourcing of raw materials. The values of Planted are based on responsibility towards the environment and society, as underscored by the recent B Corp certification in September 2023[1][3][5].

Sustainability Goals and Initiatives

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Planted is dedicated to making its products as sustainable as possible. Here are some of the key sustainability initiatives:

Reduction of Greenhouse Gases and Water Consumption: Compared to conventional meat production, Planted emits up to 97% less greenhouse gases and uses up to 90% less water[3].
Sustainable Packaging: The company is working to develop packaging with less plastic and to implement compostable alternatives[2].
Reduction of Food Waste: Planted has introduced projects to recycle production waste, thereby reducing waste by over 90%[3].
Local and Biodiverse Cultivation: The raw materials, especially pea protein and fibers, are primarily sourced from Western Europe and are grown GMO-free and without harming biodiverse rainforest areas[3].

Expansion and Partnerships

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Planted has already established its products in several countries such as Switzerland, Germany, Austria, France, Italy, and the United Kingdom. The company works closely with gastronomy partners and retailers, such as COOP, Migros, Edeka, and Spar, and also offers special collaborations with companies like Deutsche Bahn[1][2].

With its strong growth momentum and unwavering commitment to sustainability and quality, Planted Foods AG is setting new standards in the plant-based meat alternatives industry.

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