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Our Greenery: Sustainable Food Production for Home

Our Greenery is an innovative startup dedicated to revolutionizing home food production. Founded in 2021 by Daniel, Florian, and Robert, the company aims to empower every person to sustainably produce a significant part of their food themselves.

Key Products and Services

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Our Greenery offers two central products that integrate the concept of Urban Farming into everyday life:

Table Garden: A compact and user-friendly system that allows for the cultivation of microgreens, salads, and herbs even in the smallest kitchen or office.
Room Garden: An advanced and technically sophisticated solution that brings urban home farming to new dimensions with the help of artificial intelligence and refined technology. The room garden offers easy operation, high flexibility, and provides fresh products year-round[5].

Main Mission and Values

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The mission of Our Greenery is to bring sustainable and healthy food production directly to homes. The company focuses on the combination of vertical farming, high design standards, enjoyment, and easy-to-use technology. The emphasis is on taking all people on this journey of self-cultivation, regardless of their prior knowledge or available space[1][2][3].

Sustainability Goals and Initiatives

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Our Greenery pursues ambitious sustainability goals:

Reduction of Monocultures: The company aims to relieve agriculture so that monocultures disappear and the freed-up land can be used for reforestation or regenerative agriculture.
Seasonal Independence: By utilizing indoor gardens, households are to become seasonally independent and significantly improve their diet.
Healthy and Sustainable Nutrition: Our Greenery promotes a healthier and more sustainable diet through the production of fresh, nutrient-rich food directly at home[1][5].

Team and Experiences

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The founding team brings a wide range of experiences: Daniel Bosman, the founder and managing director, has developed and designed products for 13 years, from surfboards to jewelry. Florian, a full-stack software developer, has worked on apps that help people in need and modernize traditional processes. Robert helped establish ECF Farmsystems, one of the largest aquaponics farm projects in Europe, and has also worked at INFARM, a key player in vertical farming[1].

Our Greenery is committed to bringing about a positive change in the way we eat, focusing on innovation, sustainability, and user-friendliness. With its products and visions, the company contributes to making the future of food production more sustainable and healthier.

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