ooohne GmbH

ooohne is an innovative start-up from Germany, founded by Carolin and Jan, who met in April 2019 at a founders' workshop of the Stiftung Entrepreneurship in Berlin. Both shared the same vision: the development of concentrated cleaning agents without single-use plastic and only with the best, sustainable ingredients[2][4].

ooohne offers a wide range of cleaning agents that are reduced to the essentials. This includes laundry detergents, dishwashing powder, all-purpose, bathroom, and kitchen cleaners. All products are free from microplastics, fragrances, and colorants as well as fillers and come in environmentally friendly paper packaging[2][3][4].

• Hand Dishwashing Liquid: A powder that dissolves in tap water to create an effective dishwashing liquid.
• Laundry Detergent: For white and colored textiles, with a reduced amount compared to conventional products.
• Dishwasher Powder: Without microplastics and economical in use.
• All-Purpose, Bathroom, and Kitchen Cleaners: To be mixed with water, vegan and with high cleaning performance.
• Additional Products: Loofah sponges, dish towels made from organic cotton, and reusable glass pump dispensers[3].

The mission of ooohne is to revolutionize an industry that has so far relied heavily on single-use plastic. The company aims to make a positive contribution to society by prioritizing plastic avoidance, sustainable ingredients, and transparency. Carolin and Jan want to create a clean home and a clean planet together with their customers[2][4].

ooohne focuses on environmentally friendly ingredients and plastic-free packaging. Here are some of the company's sustainability initiatives:

• Plastic Avoidance: All products come in paper packaging without plastic coating.
• Sustainable Supply Chain: Production takes place in Belgium and Hesse to ensure short transport routes.
• Environmentally Friendly Ingredients: Use of natural and biodegradable ingredients, such as sodium benzoate, sodium citrate, and sodium lauryl sulfate based on RSPO-certified palm oil[3][5].
• Social Responsibility: The fulfillment is handled by a workshop for people with disabilities in Berlin[1].

Since its founding in October 2020, enabled by the NRW founder scholarship, ooohne has expanded its product portfolio and increased distribution through its own online shop, retail, and wholesalers in Germany and Austria. Despite the challenges posed by the COVID-19 pandemic, the company has continuously gained success and continues to focus on innovation and sustainability[4].

• 1 - https://www.dortmund-startups.de/ooohne-nachhaltiges-wasch-und-spuelmittel-ohne-plastik/
• 2 - https://ooohne.de/pages/uber-uns
• 3 - https://www.ecosplendo.de/ooohne
• 4 - https://www.fh-muenster.de/oecotrophologie-facility-management/aktuelles/fh-storys.php?storyId=363
• 5 - https://ooohne.de/pages/inhaltsstoffe-lieferanten