Öko-Test
ÖKO-TEST has been the consumer protection expert since 1985, conducting independent tests on products and services. With a focus on quality, safety, and sustainability, ÖKO-TEST supports consumers in making informed purchasing decisions and promotes environmentally friendly products.
ÖKO-TEST: The Consumer Protection Expert Since 1985
editAbout Us
editÖKO-TEST is a German-speaking consumer protection medium that has been conducting independent tests since 1985 and supports consumers in their purchasing decisions. Founded in 1985 in Frankfurt am Main, ÖKO-TEST has developed into a renowned name in the field of consumer protection and ecology.
Key Products and Services
editÖKO-TEST tests and evaluates a wide range of products and services that affect daily life. This includes food, cosmetics, household items, financial products, and many more. The test results are published monthly in the ÖKO-TEST magazine, in special publications, and on the website oekotest.de. In addition to printed publications, ÖKO-TEST also offers digital products such as ePapers, eBundles, and eArchives[2][3][4].
Main Mission and Values
editThe main mission of ÖKO-TEST is to inform consumers about the quality and safety of products and services. The company's values are characterized by independence, neutrality, and expertise. ÖKO-TEST operates independently of industry, politics, and advertisers and is solely committed to its readers. The tests are conducted anonymously, and the results are rated according to strict standards from "very good" to "insufficient"[2][4][5].
Sustainability Goals and Initiatives
editÖKO-TEST advocates for sustainable and socially acceptable products that meet the aspects of health, sustainability, environmental and social compatibility. The tests focus on identifying harmful substances, ingredients, and effectiveness, aiming to encourage manufacturers to improve their production methods. Through its work, ÖKO-TEST has already influenced numerous guidelines and laws and has prompted many manufacturers to enhance their products[1][3][4].
Publishing Structure and Independence
editSince January 2022, ÖKO-TEST consists of two independent companies: ÖKO-TEST Verlag GmbH & Co. KG and ÖKO-TEST AG. ÖKO-TEST Verlag GmbH & Co. KG is responsible for editorial work and the publication of test results, while ÖKO-TEST AG manages the advertising sales, label management, and distribution departments. This separation ensures the independence and neutrality of the editorial work[2][4][5].
Reach and Successes
editÖKO-TEST reaches about 1 million readers monthly through the magazine and an additional 2.5 million users on the website oekotest.de. Through its work, ÖKO-TEST has achieved significant improvements in product quality and safety over the past decades, making an important contribution to consumer protection and sustainability[3][4].
ÖKO-TEST remains an indispensable partner for consumers seeking safe, sustainable, and socially acceptable products. Through its independent and expert work, ÖKO-TEST helps consumers make informed decisions and lead better lives.