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Naughty Nuts: Revolutionary Nut Butter from Cologne

About Us

Naughty Nuts, founded in October 2020 by Benjamin Porten and Lorenz Greiner in Cologne, is an innovative food startup dedicated to the mission of creating the best, vegan, and natural nut butter. With a focus on 100% organic ingredients, free from palm oil and industrial sugar, Naughty Nuts offers a variety of creative and delicious nut butter varieties.

Key Products and Services

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Naughty Nuts is known for its creamy and versatile nut butter range, which includes classic varieties like peanut and almond butter, as well as innovative combinations like "Almond Butter Blueberry Bash" and "Hazelnut Butter Espresso Roast." These products are not only suitable as spreads but also as toppings for bowls, porridge, in smoothies, for cooking, baking, or simply for spooning straight from the jar[3][5].

Main Mission and Values

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The mission of Naughty Nuts is to become a "Love Brand" for nut butter by offering healthy, sustainable, and delicious products. The founders place great importance on using organic ingredients and avoiding palm oil, refined sugar, and animal products. Transparency and sustainability are core values of the company, which is committed to promoting a healthy and environmentally friendly diet[3][5].

Sustainability Goals and Initiatives

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Sustainability is a top priority at Naughty Nuts. The company collaborates with the Swedish startup CarbonCloud to accurately calculate and transparently communicate the CO2 footprint of their products. Through this partnership, the impacts of each phase of the production chain, from agriculture to sales, can be analyzed and optimized in detail. The goal is to become climate-positive by compensating for more CO2 than is actually emitted[2].

Current Developments

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Naughty Nuts has recently entered into a promising partnership with Smart Organic GmbH, where the founders of Naughty Nuts have taken over the management of Smart Organic GmbH. This partnership offers synergistic opportunities and strengthens the position of both companies in the organic and vegan food sector[1].

With a successful multichannel strategy and a well-established distribution network in the DACH region, Naughty Nuts is already present in major supermarkets like Edeka and Rewe, as well as in organic markets. The company also relies on innovative solutions like the weclapp platform to efficiently manage all data and processes and support further growth[3].

Naughty Nuts is a vibrant example of how innovation, sustainability, and a strong mission come together to create positive change in the food industry. With its creative and diverse team, the company is well on its way to taking a leading role in the market for vegan nut butters.

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