Native Instruments

Native Instruments (NI) is a company founded in Berlin, Germany, that has significantly influenced music production, sound design, and DJing since its establishment in 1996. Founded by Stephan Schmitt and Volker Hinz, NI has developed into one of the leading manufacturers of software and hardware for computer-based audio production[2][4].

Native Instruments offers a wide range of products that meet the needs of music producers, DJs, and sound designers. Notable software products include:

• Reaktor: A visual programming environment that allows users to create their own software instruments and effects.
• Kontakt: A powerful software sampler that enables the creation and management of virtual instruments.
• Traktor: A digital DJ software that allows mixing and editing music directly on the computer.
• Guitar Rig: A modular software for guitar amplifier and effect pedal emulation.
• Maschine: A system for creating drum beats that includes integrated software and hardware.
• Komplete: A comprehensive collection of virtual instruments and effects[2][3].

Additionally, NI offers a range of hardware products, including MIDI controllers, audio interfaces, and DJ controllers, which are seamlessly integrated with the software.

Native Instruments is committed to driving innovation in music production. The company is dedicated to creating a seamlessly integrated user experience that allows music producers to express their creativity without technical limitations. NI's mission is based on the vision of "One Native," which envisions a central platform for all core products and services to promote a collaborative and cross-functional way of working[3].

Although specific sustainability goals are not explicitly mentioned in the provided information, Native Instruments has taken steps in recent years to optimize its internal organization and product strategy. This includes a comprehensive reorganization aimed at breaking down functional and brand silos and creating a unified platform to achieve better integration and user-friendliness. These measures reflect the company's commitment to working more efficiently and customer-oriented[3].

Recently, Native Instruments has undergone significant changes. In January 2021, the private investment firm Francisco Partners acquired a majority stake in NI. Additionally, the company briefly became a subsidiary brand of Soundwide in April 2022 before returning to the use of its own brand in June 2023. These changes reflect the company's adaptability and long-term strategy to adjust to changing market conditions[2].

Native Instruments remains a central player in music technology, with products used by over 1.5 million musicians worldwide every month. The company continues to focus on innovation and creativity to push the boundaries of music production.

• 1 - https://de.wikipedia.org/wiki/Native_Instruments
• 2 - https://en.wikipedia.org/wiki/Native_Instruments
• 3 - https://groove.de/2019/09/05/native-instruments-die-berliner-firma-entlaesst-etwa-100-mitarbeiterinnen-kuendigt-plattform-strategie-an/
• 4 - https://www.native-instruments.com/de/company/?srsltid=AfmBOopGRgyY-Yh0EIP6JLs7qRAwmXmO-3RjFkUS_X5ek3G7WuRQco8q
• 5 - https://www.native-instruments.com/de/company/about-us/?srsltid=AfmBOopf0266bSzFyWxXYqJHApiww39UPzZHociiP7IAGSSKzQdxlMdt