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    Motatos

    from Berlin

    Motatos is a sustainable online grocery store dedicated to combating food waste. With a wide range of rescued food and household items, the company promotes environmentally conscious consumption habits in five European markets.

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    Motatos: The Sustainable Online Grocery Store

    About the Company

    Motatos, originally founded in 2014 in Sweden under the name Matsmart, is a rapidly growing Direct-to-Consumer (D2C) e-commerce company dedicated to combating global food waste. The company currently operates in five European markets: Sweden, Finland, Denmark, Germany, and Austria.

    Key Products and Services

    Motatos offers a wide range of food, beverages, and household items that would otherwise be wasted in the supply chain. By collaborating with major FMCG manufacturers, Motatos helps reduce excess inventory and minimize waste in the food industry. The product range is constantly changing as the company rescues new limited products daily that would otherwise end up in the trash[5].

    Main Mission and Values

    Motatos' mission is to reduce global food waste and promote sustainable consumption habits. The company is committed to encouraging more people to choose "rescued food" and thus contribute to reducing food waste. Motatos also supports non-profit organizations and works to ensure that all initiatives addressing food waste reduction can achieve their goals[5].

    Sustainability Goals and Initiatives

    Motatos has set ambitious sustainability goals. By selling food that would otherwise be wasted, the company helps reduce the environmental impact of food production. Globally, food production is responsible for more than a third of all greenhouse gas emissions, and a third of all food produced is never eaten. Motatos is working to address this earlier in the supply chain by processing sorted fruits and vegetables into pastes and pesto[2][3].

    Automation and Logistics

    To support its growth, Motatos relies on smart automation and efficient logistics. In partnership with the logistics service provider FIEGE, the company has developed an automated warehousing and fulfillment system that includes up to 250 robots and 100,000 containers. This system is set to go live by November 2024 and will significantly improve the efficiency and scalability of fulfillment[3].

    Financial Development and Support

    Since its founding, Motatos has raised over 35 million euros in capital from external investors and recently received 40 million euros for the further development of its automation and sustainability initiatives. The company is supported by prominent investors such as D-Ax, Ingka Group (IKEA), LeadX Capital (Metro Group), Norrsken Foundation, and Northzone. In 2023, Motatos achieved a revenue of around 87 million euros, representing a growth of 17 percent compared to the previous year[1][2][4].

    With its strong market position, sustainable business model, and continuous innovation efforts, Motatos is a pioneer in circular e-commerce for food and continues to advocate for a world without food waste.

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