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MOOT Upcycling GmbH: Revolutionizing the Fashion Industry through Sustainability

About MOOT

MOOT Upcycling GmbH, founded in April 2020 in Berlin, is a pioneer in the upcycling industry. The company, whose name "Made Out Of Trash" programmatically stands for the holistic approach of producing new clothing exclusively from perceived waste, was established by Nils, a trained fashion designer, and Michael, a studied business economist. Both founders share the vision of making the fashion industry more sustainable, ethical, and dignified[1][2][4].

Key Products and Services

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MOOT offers a variety of upcycling products, including clothing and accessories made 100% from discarded textiles such as bed linens, pillowcases, wool blankets, and leather jackets. Each product is unique and is handcrafted fairly and socially in Berlin. In addition to selling under its own brand MOOT, the company also offers "Upcycling-as-a-Service" for businesses, transforming unused corporate materials into high-quality and sustainable promotional materials[1][2][5].

Mission and Values

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MOOT's main mission is to fundamentally change the attitude towards clothing. The company aims to transform clothing from a disposable item into a valuable and sustainable consumer good. MOOT advocates for ethical consumption and raises awareness in society for the appreciation of the work of all those involved in production. Through fair and environmentally conscious production, MOOT seeks to establish a serious alternative to fast fashion and serve as a role model for a sustainable fashion movement[1][2].

Sustainability Goals and Initiatives

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MOOT pursues ambitious sustainability goals through the upcycling process. By feeding discarded textiles into new clothing, the company reduces CO2 emissions and avoids the incineration of textile waste. MOOT has successfully developed and launched products such as shirts and dresses made from canvas bed linens and sweaters from lightweight fleece blankets. Furthermore, MOOT collaborates with companies like Deutsche Bahn and DHL to transform unused corporate materials into sustainable promotional materials. These partnerships have already led to the upcycling of over a ton of corporate clothing[1][3][4].

Community and Public Engagement

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Direct contact with customers is of great importance to MOOT. The concept store at Berlin's Ostbahnhof allows for gathering feedback from all segments of society, continuously improving the products. MOOT is also present at various environmental events and projects, such as the Week of the Environment, and has reached a wide audience through media coverage like the Green Seven Report on ProSieben[2][3].

MOOT is a shining example of how innovation and sustainability can come together in the fashion industry, inviting everyone to be part of this revolutionary mission.

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