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DWDL.de: The leading online magazine for the German media industry

DWDL.de has been a central player in the field of media journalism in Germany since its founding in November 2001. Founded by Thomas Lückerath, then still a student, the online magazine has developed into an indispensable source for news, analyses, and background reports on the German and international media industry.

Key Products and Services

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DWDL.de covers a wide range of topics, from the television industry to print, online, and radio topics, as well as specific analyses of viewing figures. A particular focus is on detailed reporting and analysis of the media landscape. Since March 2008, the magazine has also operated a job board specifically aimed at the German television industry.

Additionally, DWDL.de produced the online talk show "Studio D" between 2012 and 2015 and again from 2019, featuring guests from the media industry. The negative award "Goldener Günter" and the "Super Günter," which are awarded annually, are further notable initiatives that highlight the most embarrassing performances in the media year[3].

Mission and Values

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The mission of DWDL.de is to provide profound media journalism and to serve as the first address for well-founded information about the media industry. The magazine emphasizes independence, objectivity, and depth in its reporting, making it a trusted source for industry experts and interested parties. The Film and Media Foundation NRW referred to DWDL.de in 2021 as "the first address for profound media journalism"[3].

Sustainability Goals and Initiatives

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Although specific sustainability goals are not explicitly mentioned, the sustainability of DWDL.de is evident in its long-term presence and continuous growth. The company has evolved from a student project into an established media company that has been operating in the profit zone since 2013. The awarding of editors with the Bert-Donnepp Prize in 2014 underscores the quality and impact of DWDL.de's work[3].

Shareholders and Structure

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DWDL.de GmbH is led by Thomas Lückerath, who holds 80 percent of the shares. Other shareholders are Uwe Mantel and Alexander Krei, each owning 10 percent of the shares. This structure ensures the independence and continuity of the company[3][4].

Reach and Influence

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With a reach of 950,000 unique visits and 1.8 million page views in July 2020, DWDL.de has a significant presence in the German media market. The magazine is not IVW-verified, but its readership and influence on the media industry are unmistakable[3].

DWDL.de remains an indispensable part of the German media landscape, known for its comprehensive and in-depth reporting as well as its engaged and critical examination of developments in the media industry.

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