Manitober
Manitober is a sustainable clothing brand from Hamburg that offers gender-neutral fashion for all age groups. With a take-back promise and eco-friendly materials, Manitober focuses on responsible production and closes the loop of clothing.
Manitober: Sustainable and Gender-Neutral Fashion
editManitober is an innovative and sustainable clothing brand based in Hamburg, specializing in gender-neutral and environmentally friendly fashion for children and adults.
Key Products and Services
editManitober offers a variety of fashion items designed for all age groups and body sizes. The products include cool, lookalike styles for children and adults that are suitable in color and shape for everyone. A central aspect of the offering is the take-back promise: Manitober accepts used clothing, regardless of their condition and age, and offers vouchers in return. These items are refurbished and resold as recycled products to save resources and close the loop[3].
Main Mission and Values
editThe mission of Manitober is to provide a better, more sustainable, and fair alternative to commercial mass goods. Founder and CEO Marcus Kraft, who has over ten years of experience in the clothing industry, founded Manitober in the fall of 2017 with the goal of making fashion more conscious, sustainable, and free from preconceived gender definitions. The company sees children as an open-minded, tolerant, and brave new generation and wants to offer parents, families, and friends an environmentally friendly and fair choice[2].
Sustainability Goals and Initiatives
editManitober is deeply committed to sustainability and social responsibility. The products are made from ecologically and socially acceptable materials, primarily from organic or recycled fibers that are robust and durable. This focus on high-quality, environmentally friendly materials reduces the ecological footprint of fashion production. Furthermore, the take-back system promotes the circularity of clothing and avoids waste[3].
Team and Culture
editThe team at Manitober is dedicated and passionate. Barbara Leistner, responsible for the rebuy area, ensures that used Manitober items are refurbished and resold. Her experiences in design and PR agencies, as well as her time in Ireland, have given her a deep connection to the topics of gender neutrality and sustainability[2].
Current Developments
editUnfortunately, there is currently news that Manitober will soon no longer exist. Starting July 1, Manitober GmbH will transition to a different structure, which means a farewell to the brand in its current form[3].
Manitober stands for forward-thinking fashion that is not only stylish and comfortable but also produced consciously and responsibly. Through its gender-neutral designs and sustainable practices, the company makes an important contribution to a more open and environmentally friendly fashion world.