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    Malisa Stiftung

    from Berlin

    The MaLisa Stiftung promotes social diversity and sustainability, particularly through the empowerment of women and girls. It analyzes gender roles in media, initiates research studies, and is committed to climate and species protection. A strong commitment to a fairer society.

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    MaLisa Stiftung: Commitment to Social Diversity and Sustainability

    The MaLisa Stiftung, founded in 2016 by doctor and actress Maria Furtwängler and her daughter Elisabeth Furtwängler, a musician under the stage name Kerfor, is a foundation under civil law aimed at promoting a free and equal society.

    Main Mission and Values

    The foundation focuses on empowering women and girls as well as promoting social diversity. A central emphasis is on analyzing and improving the representation of gender roles in audiovisual media. The MaLisa Stiftung is committed to questioning traditional role models and creating a more diverse and inclusive media landscape[1][3][5].

    Key Products and Services

    • Research Studies: The foundation regularly publishes studies on topics such as diversity in film, television, and streaming, the representation of women on social media platforms, and the gender distribution in reporting, especially during the COVID-19 pandemic[1][2][4].
    • Initiatives and Collaborations: The MaLisa Stiftung collaborates with various organizations and institutes to support screenplay competitions like "Krimi x Klima," which promote innovative talents and address climate change as a central theme[3].
    • International Projects: The foundation is also engaged internationally, for example, through the "MaLisa Home" project in the Philippines, which provides girls and young women a way out of human trafficking and forced prostitution[1].

    Sustainability Goals and Initiatives

    Since 2022, the MaLisa Stiftung has expanded its work to include the topics of climate and species protection. It initiates research and promotes networking and support for relevant actors in these areas. A recent study examined the representation of climate change and biodiversity on German television and showed that a majority of viewers want more information and programs on these topics[3][4].

    Awards and Recognition

    The MaLisa Stiftung received the "Soroptimist Deutschland Prize 2021" for its commitment to social equality for all genders. The prize money was invested in a study on the representation of violence against women in audiovisual media[1].

    The MaLisa Stiftung is a vibrant example of the commitment and responsibility necessary to create a fairer and more sustainable society. Through its diverse initiatives and research, the foundation makes an important contribution to promoting diversity, equality, and environmental protection.

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