LOVECO

Loveco GmbH, founded in 2014 in Berlin, is the largest online shop for fair and vegan Eco Fashion in Germany. In addition to the extensive online offering, Loveco operates four concept stores in Berlin, all aligned with the principles of sustainability and fairness.

Loveco offers a wide range of ecological women's and men's fashion, including T-shirts, blouses, jeans, trousers, hoodies, shirts, jackets, and accessories such as jewelry, sunglasses, and bags. The assortment includes over 80 sustainable fashion brands, including Armedangels, KnowledgeCotton Apparel, Lanius, and People Tree. Additionally, there is a selection of natural cosmetics from brands like Dr. Bronners and Hydrophil[2].

The mission of Loveco is to make the fashion world more sustainable and fair. The company is committed to social justice, environmental protection, and animal welfare. Loveco aims to show consumers alternatives and gradually change behaviors to create new societal values and space for sustainable lifestyles. Transparency and authenticity are central values that are embedded in all company decisions and processes[1][3].

Loveco pursues ambitious sustainability goals:

• Conscious Economy: Loveco produces and distributes products under socially acceptable and fair conditions. The company adheres to strict seals and certifications such as GOTS and Fairtrade[2].
• Environmental Protection: All products are made from organic or recycled materials such as organic cotton, Tencel, bamboo, linen, EcoVero, or hemp. The jewelry is made from recycled materials. The store concepts are designed to be energy-efficient, for example, through the use of LED lamps[2][4].
• Transparency and Education: Loveco provides detailed information about the selection and origin of the products. The company places great importance on direct exchange with the labels and the disclosure of production and working conditions[1][2].

Loveco has continuously developed in recent years and expanded its team from originally 4 to over 20 employeesinnen. Growth is consciously and sustainably managed, with the goal of becoming a relevant player in the fair fashion scene. The company focuses on training and internal exchange to ensure that all employeesinnen share and actively contribute to the company goals[3].

With its clear mission, sustainable products, and dedicated team, Loveco is a pioneer in the fair fashion movement and sets standards for a future-proof fashion industry.

• 1 - https://goodjobs.eu/company/loveco-gmbh
• 2 - https://utopia.de/produkt/loveco/
• 3 - https://loveco-shop.de/magazin/loveco-wachstum-nachhaltigkeit-start-ups/
• 4 - https://loveco-shop.de/about/ueber-uns/
• 5 - https://loveco-shop.de/about/finanztransparenz/