Kushel
Kushel is an innovative textile company that produces eco-friendly towels, bathrobes, and more from organic cotton and beech wood fibers. With a focus on sustainability and resource conservation, Kushel plants two trees for every product sold and promotes the circular economy.
About Kushel
editKushel is an innovative textile company that specializes in the production of environmentally friendly and high-quality towels, bathrobes, blankets, and pants. The products from Kushel are characterized by a unique blend of organic cotton and beech wood fibers, which not only provides exceptional softness but also absorbs up to 50% more water than conventional cotton. This combination makes the products particularly absorbent and skin-friendly, ideal for people with sensitive skin.
The mission of Kushel is to create products that are beneficial for both people and the environment. The company takes a holistic approach to sustainability by offsetting the CO2 emissions and water consumption of its production in Europe. Kushel is proud to be the first textile brand in Germany to be B Corp certified since 2018, highlighting its high standards in sustainability and social engagement.
A central value of Kushel is resource conservation. For every product sold, the company plants two trees and offsets the emissions generated during production. To date, Kushel has planted over 1,102,400 trees. Additionally, Kushel promotes the circular economy by offering customers the opportunity to return old towels for recycling. This initiative is rewarded with discounts on future purchases and helps further reduce the ecological footprint.
Kushel relies on climate- and water-neutral production in Portugal and Germany, supported by renewable energies and efficient production methods. The products are OEKO-TEX 100 certified, guaranteeing their safety and environmental compatibility. Kushel believes that the perfect towel should not only be functional and comfortable but also sustainable.
With the slogan "Cozy for You and Mother Nature," Kushel emphasizes its commitment to environmentally friendly products that do not compromise on quality and comfort. The brand invites its customers to be part of a movement that actively contributes to the protection of our planet without sacrificing luxury and convenience. Kushel is more than just a textile brand – it is a promise for a better future.