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Kreuzer Medien GmbH: The Leipzig City Magazine

About the Company

KREUZER Medien GmbH, founded in 1991, is the publisher behind the monthly Leipzig city magazine kreuzer. Since its inception, this magazine has established itself as a central source of information and cultural platform for the city of Leipzig.

Key Products and Services

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City Magazine: The core of the company is the monthly magazine kreuzer, which has a print run of 10,900 copies. It provides comprehensive coverage of the political and cultural life of Leipzig, supplemented by event indexes, classifieds, address directories, and an extensive event calendar[5].
Diversity of Media: In addition to the print magazine, KREUZER Medien GmbH is also active in the fields of audiovisual and online media as well as an advertising agency[3].
e-Paper: The magazine is also available as an e-paper to reach a broader readership.

Main Mission and Values

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The main mission of kreuzer lies in independent reporting on the political and cultural life in Leipzig. The magazine focuses on a diverse and qualitative content structure, ranging from politics to magazine articles to sections such as children and family, gastronomy, film, music, theater, literature, and art. The focus is on representing the urban society and promoting cultural and social issues[5].

Sustainability Goals and Initiatives

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Although specific sustainability goals of the company are not explicitly mentioned, the long-standing existence and independence of the magazine demonstrate a strong commitment to the local community and culture. For example, in 2007, the publisher initiated the project "Artists Help the KREUZER," where renowned Leipzig artists created an art portfolio, the proceeds of which fully benefited the publisher. This initiative underscores the company's commitment to the local cultural scene[5].

Target Audience and Reach

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The core target audience of kreuzer is between 20 and 40 years old, with a nearly balanced ratio of male and female readers. The readers have an above-average level of education and are mostly employed or in training[5].

History and Development

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Founded in September 1990 as Connewitzer Kreuzer, a cultural supplement of DAZ (Die Leipziger Andere Zeitung), the magazine became independent after the discontinuation of DAZ and developed into the leading city magazine of Leipzig. It was able to take over the subscriber list of the previous Leipzig city magazine Leo and thus built a broad readership[5].

KREUZER Medien GmbH remains an independent medium-sized magazine publisher that has established itself through its diverse and high-quality content in the Leipzig media landscape.

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