Knärzje
Knärzje is an innovative company from Frankfurt that brews sustainable beer from surplus bread. With the first German Zero-Waste beer, it sets a statement against food waste. Enjoyment and sustainability are at the heart of their mission.
About Knärzje
editKnärzje is an innovative company from Frankfurt am Main that is dedicated to the production of sustainable beer. With the first German Zero-Waste beer brewed from surplus bread, Knärzje makes a strong statement against food waste. The name "Knärzje" comes from the Hessian dialect and refers to the end piece of a loaf of bread, which often remains unused. For Knärzje, however, it symbolizes the essence of a special beer that combines enjoyment and sustainability.
Products and Services
editKnärzje offers a selection of organic cellar beers, including the classic Knärzje Original, a light organic cellar beer, as well as non-alcoholic variants like Knärzje Alkoholfrei and Knärzje Natur-Radler. These beers are made with ingredients from controlled organic farming and contain dried bread that replaces up to a quarter of the brewing malt. Each beer thus saves a slice of bread from waste and contributes to the appreciation of food.
Mission and Values
editThe mission of Knärzje is to contribute to the reduction of food waste through enjoyable beer drinking. The company believes that enjoyment and sustainability can go hand in hand and aims to raise awareness for the appreciation of food with its products. Knärzje stands for transparency, quality, and responsible resource management.
Sustainability Goals and Initiatives
editKnärzje is committed to sustainability and was awarded the German Brand Award in 2023 as "Sustainable Brand of the Year." The company collaborates with the organic bakery Biokaiser to rescue surplus baked goods and return them to the food cycle. By using blockchain technology in collaboration with Ourz, the entire value chain is made transparent. Knärzje actively works towards a more sustainable future and continuously plans new initiatives to minimize its ecological footprint.
Engagement and Community
editKnärzje is not just a beer, but also an experience. The company regularly organizes events such as pub quiz nights and is present at festivals to spread the message of food appreciation. Knärzje is also committed to social projects and donates surplus beer to organizations that advocate for an open and diverse society.
Knärzje is a prime example of how creativity and commitment can have a positive impact on the world. With every sip of Knärzje beer, one contributes to reducing food waste and making the world a little better.