
JFF – Institut für Medienpädagogik has been dedicated to fostering media literacy in Germany for 75 years. The organization combines research, theory, and practical application to support children and adults in competently engaging with media. Its work is grounded in empirical studies and expert analyses, which inform innovative educational approaches. JFF offers projects, programs, consultations, publications, and events on topics such as digital transformation, AI, gaming, and child media protection. It is based in Munich as a registered association (e.V.) and primarily commits to SDG 4 "Quality Education."
Quality Education
Media Literacy for All Ages
JFF – Institut für Medienpädagogik has fostered media literacy for 75 years, equipping children and adults with skills to engage competently with media through innovative educational programs and research.
Reduced Inequalities
Overcoming Digital Divides Through Media Education
The organization combats digital inequalities by providing specific media education programs for diverse target groups, fostering inclusion and diversity in media engagement.
Peace, Justice & Strong Institutions
Strengthening Citizen Participation through Media Literacy
JFF promotes "social participation & democracy" by equipping citizens with critical media skills, thereby strengthening the foundations for informed societies.
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