JFF - Jugend Film Fernsehen e. V.
The
About JFF – Jugend Film Fernsehen e. V.
editThe JFF – Jugend Film Fernsehen e. V. is a renowned institute for media education that has been active in Germany for over 75 years. It uniquely combines theory, research, and practice to promote media literacy among people of all ages. The JFF supports the competent use of media through a variety of projects and offerings and provides comprehensive media educational services, including consulting, evaluation, publications, and workshops.
Key Products and Services
editThe JFF offers a wide range of media educational projects and services. The focus areas include digital transformation and artificial intelligence, photography, film and audio, gaming and computer games, social participation and democracy, inclusion and diversity, child and youth media protection, as well as cultural education. The institute is also active in research and regularly publishes studies and reports that serve as a basis for innovative educational approaches.
Mission and Values
editThe main mission of the JFF is to strengthen media literacy in society and empower people to use media critically and creatively. The institute places great importance on inclusion, diversity, and the promotion of social participation. It advocates for gender-sensitive language and equitable digital policy to foster an inclusive and sustainable media landscape.
Sustainability Goals and Initiatives
editThe JFF is actively committed to sustainability in media education. It promotes projects that address the social and ecological impacts of digital technologies. This includes initiatives to promote media literacy in the context of artificial intelligence and digital technologies, as well as programs for preventing extremism and strengthening social participation through media.
Current Initiatives
editCurrent initiatives of the JFF include online seminars on topics such as "Counter Speech" and "Racism-Critical Media Education," aimed at empowering young people against hate speech and promoting critical engagement with racism. The institute also offers editorial toolkits for children's websites to support parents in media education.
The JFF – Jugend Film Fernsehen e. V. is an indispensable player in German media education, making a significant contribution to promoting media literacy through its comprehensive offerings and dedicated research.