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Inoqo: Sustainability in the Food Industry through Innovative Technology

Inoqo, founded in 2020 in Vienna, is a SaaS startup dedicated to transforming the food industry through sustainable and transparent solutions. The company has shifted from an originally consumer-focused model to a B2B business model to achieve a greater impact on reducing the environmental footprint in the food supply chain.

Key Products and Services

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Inoqo offers an AI-driven platform that enables food retailers to assess the environmental impacts of their thousands of food and beverage products. This platform takes into account various factors such as the formulation of the products, the likely country of origin of the ingredients, the production processes, the packaging, and transportation. By consolidating publicly available and proprietary data, the platform can conduct a rapid and cost-effective assessment of the multi-dimensional impacts of food products along the entire value chain[3][4].

Main Mission and Values

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The mission of inoqo is to bridge the gap between sustainable producers and conscious consumers by providing transparent and scientifically-based information about the environmental impacts of food. The company believes that our daily habits can change the world and that transparent and informed decisions in food purchases can significantly contribute to reducing CO2 emissions and preserving biodiversity[1][4].

Sustainability Goals and Initiatives

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Inoqo is committed to a more sustainable food industry by helping food retailers and brands understand and optimize the environmental impact of their products. By providing detailed breakdowns and recommendations for optimizing product composition, inoqo supports the reduction of the ecological footprint of products. Furthermore, the platform enables retailers to communicate the results of the assessments to consumers through product labels, leading to stronger customer loyalty and promoting sustainable eating habits[3][4].

Current Developments

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Inoqo has recently completed a significant funding round in the seven-figure range, with prominent investors such as Christian Kaar, Heinz Hahn, Felix and Susanne Porsche, and Triple Impact Ventures participating. This funding supports the further development and scaling of the platform. Additionally, inoqo has formed a partnership with Oda, a leading e-grocery retailer in Norway, to calculate the climate impacts of over 6,600 food and beverage products[3][5].

Through its innovative technology and commitment to sustainability, inoqo positions itself as a leading AI-driven impact product management platform in the food industry.

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