Innocent Drinks

Innocent Drinks, founded in 1999, is Europe's leading brand for healthy and natural beverages. The company was established with the simple, yet ambitious goal of helping people eat healthily through the best of fruits and vegetables.

Innocent Drinks offers a wide range of healthy beverages, including smoothies, super smoothies, juices (not made from concentrates), a kids' range, coconut water, and the vitamin-rich iPlus range. These products are available in over 18 countries worldwide and are characterized by their natural and healthy ingredients[1][4][5].

The mission of Innocent Drinks is to help people live healthily while also protecting communities and the planet. The company has been certified as a B Corp since 2018, meaning it officially uses its business as a force for good. Innocent Drinks donates 10% of its profits to good causes and actively engages in environmental protection and social responsibility[4][5].

Innocent Drinks has set ambitious sustainability goals:

• Nutrition Health: By 2030, the company aims to bring one billion more portions of fruits and vegetables to people's diets to promote healthy eating in Europe[1].
• Climate Neutrality: The goal is to be climate neutral by 2025. The fully electric mixing and bottling plant, the Big Blender, plays a central role in this. Innocent Drinks is working to reduce the CO2 footprint of its supply chain per liter of finished product by 50% by 2030[2][4].
• Regenerative Agriculture: Through the Farmer Innovation Fund, Innocent Drinks supports regenerative agriculture projects with funding to help farmers transition to sustainable farming methods[1].
• Packaging and Recycling: The company is continuously committed to improving the recyclability of its packaging[1].

Innocent Drinks is more than just a beverage manufacturer; it is a company with big dreams and a deep commitment to health, sustainability, and social responsibility. Through innovative products, ambitious sustainability goals, and a strong commitment to the community and the planet, Innocent Drinks is setting new standards in the food industry.

• 1 - https://www.about-drinks.com/innocent-drinks-stellt-neues-ziel-vor-eine-milliarde-mehr-portionen-obst-und-gemuese-bis-2030/
• 2 - https://www.krones.com/de/unternehmen/presse/magazine/referenz/kleine-drinks-grosse-traeume-erste-klimaneutrale-saftfabrik-der-welt.php
• 3 - https://www.innocentdrinks.co.uk/a-bit-about-us
• 4 - https://www.innocentdrinks.de/ueber-uns
• 5 - https://www.innocentdrinks.de/home