innatura gGmbH
Innatura is a non-profit organization that has been saving brand new consumer goods from destruction since 2013 and distributing them to non-profit organizations as needed. With the principle "DONATE instead of THROWING AWAY," it promotes sustainability and social responsibility.
Innatura: Sustainability and Social Responsibility in Action
editAbout Us
editInnatura is a non-profit organization that has been dedicated since 2013 to the goal of preserving brand new consumer goods from destruction and distributing them according to need to non-profit organizations. The idea of innatura arose from the realization that in Germany, goods worth over 7 billion euros are disposed of annually, even though a third of these products are perfectly usable[2][4][5].
Key Products and Services
editInnatura facilitates a wide range of brand new donations in kind, including hygiene and drugstore products, diapers, toys, office supplies, household and electrical appliances. These goods come from manufacturing and trading companies and are not brought to market due to overproduction, changes in product range, or minor defects. Innatura stores and distributes these products through an online platform to non-profit organizations that urgently need them[2][4][5].
Main Mission and Values
editThe mission of innatura is based on the principle "Donate instead of Discarding". The organization advocates for a sustainable and socially responsible way of doing business. Innatura strives to uphold the dignity of recipients by only distributing brand new and flawless products. This aims to avoid stigmatization and ensure that support treats those in need with the same standards as everyone else[3].
Sustainability Goals and Initiatives
editSince its founding, innatura has achieved significant sustainability goals. To date, donations in kind with a market value of around 50 million euros have been facilitated, resulting in savings of nearly 33 million euros for non-profit organizations and the avoidance of 8,000 tons of waste[3].
The organization is part of the international network "In Kind Direct International", which is patronized by HRH King Charles III. This partnership allows for the exchange of best practices and the joint processing of processes to increase the efficiency of the donation distribution[2].
Awards and Recognition
editInnatura has been awarded multiple times for its innovative work and commitment. Awards include "Excellent Place in the Land of Ideas" (2015), the "Next Economy Award" in the People category (2017), and recognition by "digital engaged" (2018)[2].
Future Perspectives
editInnatura continues to advocate for comprehensive social and ecological responsibility. The organization aims for need-based and sustainable business practices to become widely recognized and taken for granted. Additionally, innatura emphasizes the importance of social innovations and works to ensure that they receive the same status as technological innovations[3].