imug Beratungsgesellschaft

The imug Beratungsgesellschaft, founded in 1995 as a spin-off of the Institute for Market-Environment-Society (imug) at Leibniz University Hannover, is a leading research and consulting company in the field of sustainability and Corporate Social Responsibility (CSR).

imug focuses on several core areas of service:

• imug | csr: Here, imug supports companies on their individual path to sustainability. This includes the development and implementation of CSR strategies, sustainability reporting, and the promotion of socially and ecologically responsible corporate behavior[4][5].

• imug | research: This area includes comprehensive market research, including stakeholder, customer, and market analyses. imug offers full-service solutions from planning to realization of market research processes, including qualitative and quantitative methods, mystery analyses, service checks, and communication and correspondence consulting[5].

The mission of imug is to actively shape a more responsible society. The company aims to build long-term partnerships with its clients and act as a competent transformation companion.

imug is based on the following values:

• Quality: High substantive and formal standards for its own work, with the goal of delivering excellent service.
• Fairness: Fair treatment of customers and employees, particularly through respect for legitimate interests.
• Sustainability: Offering services that strengthen the future viability of society through holistic and responsible action.
• Integrity: Ensuring intellectual and financial independence, reflected in the shareholder structure[1][5].

imug has established itself as a pioneer in the field of sustainability since its founding. Here are some of the key initiatives and goals:

• Company Test: imug has developed the company test, which provides objective criteria for measuring and evaluating CSR. This test has significantly contributed to promoting responsible corporate behavior[2].

• Sustainability Reporting: imug has published the first guide to sustainability reporting, thereby initiating an important societal discussion. The company supports businesses in creating sustainability reports and promotes transparency in this area[2][4].

• Sustainable Shopping Basket: On behalf of the Council for Sustainable Development (RNE), imug has developed and accompanied the concept for a sustainable shopping basket. This concept aims to promote sustainable consumption habits[2].

• Practice-Oriented Research: imug works closely with practice partners, including companies, NGOs, consumer and environmental associations, to initiate new rules and structures for responsible business practices[2].

imug places great importance on a positive work culture and the well-being of its employees. Working conditions include flexible work models, mobile working, extensive social benefits such as Bahncard, job ticket, and company pension plans. In addition, imug offers regular team events, training opportunities, and a nature-oriented company garden that makes the topic of biodiversity tangible[4].

With flat hierarchies and a strong team spirit, imug promotes the personal responsibility and self-organization of its employees, enabling them to work independently and develop within their areas of responsibility. This approach contributes to imug being regarded as an attractive employer and having high employee satisfaction[4].

• 1 - https://www.imug.de/imug-kompetenzen/?L=0
• 2 - https://www.gundlachstiftung.de/imug
• 3 - https://www.kununu.com/de/imug-beratungsgesellschaft-fuer-sozial-oekologische-innovationen-mbh
• 4 - https://imug-csr.de
• 5 - https://www.imug.de