Grüne Erde GmbH
Grüne Erde is a pioneer of sustainability and social responsibility. With over 540 employees, the company has been producing ecological products for healthy living and life since 1983. It focuses on transparency, social fairness, and ambitious climate goals to bring people and nature into harmony.
Grüne Erde: A Pioneer of Sustainability and Social Responsibility
editGrüne Erde, founded in 1983 in the idyllic Almtal in Upper Austria, has evolved from a small workshop for handcrafted natural mattresses to a leading eco-company in the D-A-CH region. With around 540 employees and a strong focus on ecological responsibility, Grüne Erde produces a wide range of sustainable products for healthy living, sleeping, and life.
Key Products and Services
editThe company offers about 6,640 individual products in the areas of solid wood furniture, sleep products, home textiles, living accessories, natural cosmetics, and ecological clothing. The products are distributed through 14 stationary stores in Austria and Germany, as well as through a strong e-commerce and distance selling. The Grüne Erde workshops for mattresses, pillows, upholstered furniture, and natural cosmetics are located in the Grüne Erde world in Pettenbach, while furniture manufacturing and carpentry are based in Carinthia[1][2][4].
Main Mission and Values
editThe philosophy of Grüne Erde is deeply rooted in the desire for an ecologically responsible, socially just, quality-conscious, and sensual life. The company strives to make a positive contribution to the environment and society without being driven by profit maximization. The core values of Grüne Erde include durability, quality, naturalness, responsibility, freedom, and social fairness[1][2][3].
Sustainability Goals and Initiatives
editGrüne Erde is a pioneer in sustainability and social responsibility. The products are made from natural, renewable raw materials and are subject to strict ecological and social criteria. The company relies on artisanal manufacturing in its own workshops and produces in an environmentally friendly and sustainable manner. Grüne Erde has ambitious goals for climate protection, including achieving CO₂ neutrality by 2025 and completely renouncing fossil fuels by 2028[2][3].
Transparency and Credibility
editGrüne Erde places great importance on transparency and credibility in production. The company has developed a portfolio of demanding labels and certifications to guarantee the ecological and social compatibility of its products. All production sites, branches, and stores are powered by green electricity, and the Grüne Erde world is ecologically built and energy-neutral[1][2][3].
Social Responsibility
editGrüne Erde is also strongly committed to social issues. About 76% of the employees are women, and the company offers interesting and varied activities, professional and personal development opportunities, clean and healthy working conditions, as well as flexible working hours and voluntary social benefits. Social fairness and respectful treatment of employees, customers, partners, and suppliers are integral parts of the corporate culture[1][2][3].
Grüne Erde impressively demonstrates that it is possible to operate in an environmentally friendly, socially fair, and economically successful manner. As an eco-pioneer company, it sets standards that are unique even in an international comparison and strives to raise awareness for a harmonious coexistence between humans and nature.