GREENALITY
GREENALITY is a German company that has been offering fair and sustainable fashion since 2008. With a wide range of organic fashion and a strong social commitment, it advocates for fair production conditions and ecological standards. Fashion that takes responsibility!
Greenality: Fair Trade and Sustainable Fashion
editGreenality is a German company that has been committed to fair and sustainable fashion since its founding in 2008. With its headquarters in Germany and physical stores in Hannover and Stuttgart, Greenality offers a wide range of Fair Trade and organic fashion items.
Key Products and Services
editGreenality sells products from various ecologically and fairly producing brands and manufacturers. The range includes streetwear, business clothing, eco-clothing, and shoes for women, men, and children. Well-known brands such as Armedangels, Kuyichi, and Patagonia are part of the offering, alongside innovative labels that focus on new, more sustainable, and vegan raw materials, such as cork[1][3][4].
Main Mission and Values
editThe mission of Greenality is to make the fashion world more sustainable and fair. The core values of the company are fairness, sustainability, and social commitment. Greenality advocates for fair production conditions and socially just working conditions, ensuring these through certifications such as Fairtrade, Fair Wear, and Global Organic Textile Standard (GOTS)[2][3].
Sustainability Goals and Initiatives
editGreenality places great importance on sustainability and ecology. The products are made exclusively from organic cotton, Tencel, and other alternative, high-quality materials, without the use of artificial fabrics such as polyester. The shipping of orders is climate-neutral with DHL GoGreen, and the packaging is made from recycled material[1][2][3].
The company also supports the educational project "A lesson for Fashion" in Bangladesh by financing a school hour for every item sold. This initiative is part of Greenality's comprehensive social commitment aimed at promoting fair working conditions and educational opportunities[2][3].
Additional Initiatives
editGreenality is committed not only in the social sphere but also in the ecological area. The company uses green electricity and relies on climate-neutral logistics. The long-term collaboration with small, local labels that adhere to social and ecological standards is another focus of the company[2][3].
Through these measures and initiatives, Greenality makes a significant contribution to creating a fairer and more sustainable fashion industry. The company demonstrates that fashion can be more than just fast fashion and that sustainability and fairness can become the standard.