green account

green account is an innovative startup, founded in 2021 in Bielefeld, dedicated to the implementation of sustainable nature projects. The founders, Trutz von der Trenck, Max von Sandrart and Johann Meyer zu Bentrup, have made it their mission to bring together companies and landowners to implement long-term and biodiversity-enhancing nature projects.

green account operates the largest marketplace for compensation areas and eco-points in Germany, known as the compensation market. This platform enables companies that are obliged to compensate for environmental impacts in the context of construction activities to search for suitable areas and acquire them. The offers include a variety of renaturation projects, including:

• Moor: Re-moistening of moors to reduce carbon emissions and promote biodiversity.
• Forests: reforestation and conversion of monocultures into resilient mixed forests.
• Field hedges: planting of field hedges to ensure biodiversity and store CO2[3][4][5].

The mission of green accounts is to enable every company to invest in natural capital, with the aim of enabling sustainable investments in local, long-term and biodiversity-enhancing natural projects.The values of green accounts are based on the belief that natural capital is the ecological and economic asset of the future.

green account is actively committed to climate protection and the promotion of biodiversity. Through the renaturation projects, the initiatives bind CO2 and contribute to the restoration of near-natural habitats. The projects are designed to meet the requirements of the EU renaturation targets and pursue binding targets for the restoration of specific habitats and species.

The platform uses an ecopoints system based on the German Federal Nature Conservation Act to assess and secure the ecological value of biotopes, ensuring that the projects are long-term effective and have a real impact on nature.

GreenAccount combines technological innovation with market-based approaches to make the natural capital market more transparent and secure. The platform uses map data and location-based properties to identify and exploit potential areas. In addition, the company relies on event sourcing to connect different channels such as CRM and Airtable to enable comprehensive data analysis and management.

These approaches ensure that renaturation measures are implemented efficiently and effectively and that companies can meet their sustainability goals while simultaneously strengthening their corporate image and responsibility.

• 1 - https://uandi.com/projekte/greenaccount
• 2 - https://www.greenaccount.com/presse
• 3 - https://entrepreneurship-centre.fs.de/portfolio/green-account/
• 4 - https://www.greenaccount.com
• 5 - https://www.das-kommt-aus-bielefeld.de/start-ups/green-account-gmbh/