green account

green account is an innovative startup, founded in 2021 in Bielefeld, dedicated to the implementation of sustainable nature projects. The founders, Trutz von der Trenck, Max von Sandrart, and Johann Meyer zu Bentrup, have made it their mission to bring together companies and landowners to realize long-term and biodiversity-promoting nature projects.

green account operates the largest marketplace for compensation areas and eco-points in Germany, known as Kompensationsmarkt.de. This platform allows companies that are required to compensate for environmental impacts as part of construction activities to specifically search for and acquire suitable areas. The offerings include a variety of renaturation projects, including:

• Peatlands: Rewetting of peatlands to reduce carbon emissions and promote biodiversity.
• Forests: Reforestation and the conversion of monocultures into resilient mixed forests.
• Field hedges: Planting of field hedges to secure biodiversity and store CO₂[3][4][5].

The mission of green account is to enable every company to invest in natural capital. The company aims to facilitate sustainable investments in local, long-term, and biodiversity-promoting nature projects. The values of green account are based on the belief that natural capital is the ecological and economic investment of the future. Transparency, security, and the long-term safeguarding of investments are the focus[2][3][4].

green account actively advocates for climate protection and the promotion of biodiversity. Through the renaturation projects, the initiatives sequester CO₂ and contribute to the restoration of near-natural habitats. The projects are designed to meet the requirements of the EU renaturation goals and pursue binding targets for the restoration of specific habitats and species.

The platform utilizes an eco-point system based on the German Federal Nature Conservation Act to assess and secure the ecological value of the biotopes. This ensures that the projects are effective in the long term and have a real impact on nature[3][4].

green account combines technological innovations with market-based approaches to make the natural capital market more transparent and secure. The platform uses map data and location-based features to identify and make potential areas usable. Additionally, the company relies on event sourcing to connect various channels such as CRM and Airtable, enabling comprehensive data analysis and management[1].

Through these approaches, it is ensured that the renaturation measures are implemented efficiently and effectively, allowing companies to meet their sustainability goals while simultaneously enhancing their corporate image and responsibility[3][4].

• 1 - https://uandi.com/projekte/greenaccount
• 2 - https://www.greenaccount.com/presse
• 3 - https://entrepreneurship-centre.fs.de/portfolio/green-account/
• 4 - https://www.greenaccount.com
• 5 - https://www.das-kommt-aus-bielefeld.de/start-ups/green-account-gmbh/