FOND OF

FOND OF, founded in 2010 in Cologne, has evolved from an innovative backpack start-up into a comprehensive platform for development, potential unfolding, and personal growth. The company began with the introduction of the first ergonomic school backpack, the Ergobag, and has since expanded its portfolio to seven different brands, including Affenzahn, ergobag, satch, AEVOR, pinqponq, and SALZEN, as well as the fashion label FUNKTION SCHNITT[2][3][5].

FOND OF offers a wide range of products, from school backpacks and shoes for children to lifestyle and business products. Each brand is characterized by unique design, functional product design, and responsible manufacturing practices. In addition to physical products, FOND OF also operates its own logistics center, the modern office environment "The Ship," and the accelerator "xdeck" for founders[2][3][5].

The main mission of FOND OF is to create an inspiring work environment and promote innovation in various areas. The company stands for enthusiasm, design, sustainability, and above all, for people. The values of FOND OF include empathy, authenticity, and reliability, especially in customer service, which is designed as "Customer Happiness"[2][5].

Sustainability is a central concern of FOND OF. The company pursues ambitious sustainability goals, such as protecting the environment, reducing waste, and promoting environmentally friendly products and services. FOND OF has developed a comprehensive sustainability strategy 2030 and regularly publishes Responsibility Reports detailing progress, challenges, and successes in the areas of sustainability and corporate responsibility[4][5].

FOND OF places great importance on a family-friendly and inclusive corporate culture. The company offers a variety of benefits, such as childcare subsidies, its own childcare, flexible working time models, home office regulations, and a feel-good atmosphere. Employees are supported through training programs, workshops, and coaching to develop their individual skills. Additionally, FOND OF promotes diversity management and accessibility in the workplace[4].

FOND OF is not only a product provider but also an active investor and part of the High-Tech Gründerfonds (HTGF). This enables the company to stay in tune with the market and observe and promote new trends and innovations. The accelerator "xdeck" supports start-ups and fosters the development of new ideas and business models[2][5].

FOND OF has thus developed into a dynamic and innovative platform that not only promotes products but also people and ideas.

• 1 - https://www.fondof.de/stories/hi-we-are-fond-of
• 2 - https://www.htgf.de/de/die-erfolgsgeschichte-von-fond-of/
• 3 - https://www.fondof.de
• 4 - https://goodjobs.eu/company/fond-of-gmbh
• 5 - https://www.zendesk.de/customer/fond-of/