Einhorn

Einhorn, founded in February 2015 by Waldemar Zeiler and Philip Siefer, is a Berlin-based start-up specializing in the production and distribution of sustainable and fair health and hygiene products. The main products include vegan condoms and organic period products such as menstrual cups, tampons, and pads. These products are characterized by colorful and flashy designs and help to break taboos surrounding these items[2][4].

The mission of einhorn is to prove that a company can be profitable while simultaneously creating value for people and the environment. The founders were driven by the idea of combining sustainability and profitability and chose a business strategy where 50% of profits are reinvested in sustainable projects and social initiatives[1][3].

The values of einhorn are rooted in the concepts Unicornique, Fairstainable, and FUG (Fair, Unique, Green). Unicornique stands for creative and innovative approaches, Fairstainable for the combination of fairness and sustainability, and FUG for the commitment to fair, unique, and environmentally friendly practices[1].

Einhorn actively advocates for sustainability and social responsibility. This includes several important initiatives:

• Sustainable Production: Einhorn has established the first bio-latex plantation in Malaysia and focuses on biological diversity instead of monoculture. The products are produced and packaged fairly and sustainably, aiming to minimize plastic packaging[2][3].
• Charitable Projects: A significant portion of the profits goes to charitable projects, such as premium payments to small farmers and research on biodiversity in agroforestry systems[3].
• Responsible Ownership: Since December 2019, einhorn has been a purpose-driven company and is under responsible ownership. This means that the company is not for sale, no profits are paid out to external investors, and voting rights are held by the employees. This structure ensures the long-term adherence to the company's mission and values[4][5].

Einhorn is part of a larger movement for economic change, transparency, and social justice. The founders initiated the Entrepreneur’s Pledge, where entrepreneurs commit to investing half of their profits in the social or ecological sector. Additionally, einhorn collaborates closely with various organizations and companies to jointly develop sustainable and fair solutions[3].

Through their innovative and committed approach, einhorn has built a loyal community and actively contributes to changing the way we think about and use health and hygiene products.

• 1 - https://einhorn.my/wissenswertes-ueber-einhorn/
• 2 - https://purpose-economy.org/de/companies/einhorn/
• 3 - https://einhorn.my/fairstainability/
• 4 - https://einhorn.my
• 5 - https://einhorn.my/wir-sind-ein-purpose-unternehmen/