DUMMY

DUMMY is a quarterly independent society magazine that has played a significant role in the media landscape in Germany since its founding in 2003. Founded by Jochen Förster and Oliver Gehrs, the magazine is currently published by Oliver Gehrs and Natascha Roshani.

• Monothematic Issues: Each issue of DUMMY focuses on a specific, socially relevant topic, such as Muslims, Austria, disabled people, nuclear energy, drugs, or suicide. These topics are designed through a new art direction, resulting in a unique appearance of the magazine each time[1][3][5].
• Diverse Content: The publication includes articles, photo reports, illustrations, and other journalistic contributions that often address neglected or controversial topics in depth.
• Media Development: The DUMMY publishing house is not only specialized in publishing magazines but also publishes websites and designs media on commission. The focus is on a holistic approach, where journalists and art directors collaborate to create quality and enjoyable publications[2].

• Independence and Diversity: DUMMY positions itself as an independent magazine that stands out from mainstream opinions and topics. It relies on the work of committed authors, photographers, and illustrators to present topics in a way that is enjoyable for both creators and readers[2].
• Aesthetics and Enlightenment: Each new object is seen as a prototype that captures the aesthetic gesture of the time and meets the current enlightenment needs of society. This is reflected in the constant change of design and topic selection[2].

• Quality-Conscious Publications: DUMMY focuses on quality-conscious readers by offering high-quality publications that are not mass-produced. This demonstrates a focus on sustainability in media production, emphasizing long-term quality[2].
• Promotion of Emerging Talents: The publishing house works not only with established authors and photo reporters but also with promising emerging talents. This supports continuous innovation and freshness in the content[2].

DUMMY has received numerous prestigious awards, including several LeadAwards, the Design Award of the Federal Republic of Germany, the iF award, and an ADC award. These recognitions underline the high quality and influence of the magazine in the media industry[1][2].

The magazine has a print run of 45,000 copies and counts over 10,000 subscribers. The readership is young and primarily comes from major cities such as Berlin, Hamburg, and Munich. Women make up the largest share of the readership at 56.5 percent[2].

DUMMY has established itself as a leader among independent magazines through its unique approach and high-quality content, remaining an important part of the German media landscape.

• 1 - https://de.wikipedia.org/wiki/Dummy_(Gesellschaftsmagazin)
• 2 - https://dummy-magazin.de/media/
• 3 - https://dummy-magazin.de/alle-hefte/
• 4 - https://dummy-magazin.de/impressum/
• 5 - https://www.ikiosk.de/shop/epaper/dummy-magazin.html