drive beta

DRIVE beta is a dynamic digital studio based in Berlin that specializes in the development, production, and distribution of moving image content for various platforms.

• Content Creation: The company researches, designs, and produces content for streaming, TV, and social media. This includes a wide range of formats, from documentaries and fictional series to specific content for platforms like TikTok and Instagram[2][3].
• Strategy & Consulting: DRIVE beta develops digital strategies for content and offers consulting projects, workshops, and lectures to ensure the best distribution and use of the content[2].
• Distribution: A central aspect of DRIVE beta's work is finding the optimal distribution channels for the produced content to achieve maximum reach[2].

The leadership team of DRIVE beta consists of experienced and creative professionals. Key figures include:

• Hannes Jakobsen: Founder and CEO
• Johannes Middelbeck: Founder and Chief Creative Officer
• Franca Fischer: Head of Development, responsible for all new developments
• Yann Thönnessen: Head of Hochkant, responsible for TikTok and Instagram formats
• Philine Schmitz-Lenders: Head of People and Culture, responsible for personnel and talent management as well as corporate culture[1].

DRIVE beta is committed to developing innovative and creative content that is both entertaining and informative. The company places great importance on fostering internal talent and has invested significantly in recruitment and youth development in recent years. DRIVE beta's mission is to move into the future with a strong and dedicated leadership team and to continuously realize new and exciting projects[1].

Although specific sustainability goals are not explicitly mentioned in the provided information, DRIVE beta's commitment to internal development and talent promotion reflects a dedication to long-term and sustainable corporate governance. The company also relies on digital strategies and innovative formats, indicating that it is a forward-looking and adaptable organization[1][2].

With an expanded and newly structured leadership team, DRIVE beta is well-prepared to continue growing in areas from TikTok to high-end documentary series and AI experiments. The company remains full of drive and optimism for the challenges and opportunities of 2024 and beyond[1].

• 1 - https://www.dwdl.de/nachrichten/95998/drive_beta_stellt_fuehrungsteam_fuer_2024_neu_auf/
• 2 - https://www.drivebeta.de/ueberuns
• 3 - https://www.drivebeta.de
• 4 - https://www.creative-city-berlin.de/de/network/member/drivebeta/
• 5 - https://www.kununu.com/de/drive-beta1