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About diffferent

diffferent is a leading strategy consultancy specializing in "New Growth." With locations in Berlin and Munich and as part of the SYZYGY GROUP, diffferent supports companies in being successful in a dynamically changing world. The consultancy focuses on creating sustainable and digital business models that combine qualitative and quantitative growth objectives.

Key Products and Services

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diffferent offers a wide range of services, including brand and transformation strategies, corporate innovation, and sustainability transition. The consultancy helps brands and organizations find their identity and strategic direction and make it tangible for all target groups. Business areas and product portfolios are defined in line with sustainable brand architectures, and inspiring brand positioning is developed. diffferent also designs development processes for responsive and regenerative organizational and leadership cultures.

Mission and Values

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The mission of diffferent is to awaken the potential of brands to develop companies with a clear stance in a regenerative and sustainable way. In a rapidly changing environment, strong brands with a clear stance are crucial to guide entrepreneurial action, convey meaning, and inspire people. diffferent believes in the power of an integrated perspective and an ambitious design of brand, strategy, and transformation in organizations.

Sustainability Goals and Initiatives

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Sustainability is a central driver for the "New Growth" of diffferent. The consultancy is committed to developing sustainable business models that combine not only economic success but also social and ecological responsibility. diffferent promotes a corporate culture that supports change and strengthens the innovative capacity of organizations. By establishing a "Team Lead Circle," a flat hierarchy and interdisciplinary collaboration are encouraged to meet the challenges of the modern labor market.

Positive Design

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Another innovative approach of diffferent is Positive Design, which is based on the principles of positive psychology. This approach aims to develop products and services that sustainably enhance the well-being of users. Positive Design creates new opportunities for innovation and differentiation by placing human experiences and emotions at the center of product development.

diffferent is convinced that sustainable growth and innovation can go hand in hand and that companies can be successful in the long term through a clear strategic direction and a strong brand identity.

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