Das ist Brot
Wiener Brot in Berlin combines traditional craftsmanship with sustainability. Founded by Sarah Wiener and Helmut Gragger, the company offers organic certified baked goods that are made with love and patience. Their motto: "Good bread needs flour, water, salt, and time."
Wiener Brot: Traditional Craftsmanship and Sustainability in Berlin
editKey Products and Services
editWiener Brot, founded in 2012 by Austrian chef Sarah Wiener and Linz master baker Helmut Gragger, specializes in the production of traditional, organic-certified baked goods. The range includes homemade breads, rolls, and sweet pastries, all made with great care, understanding, and patience. Special highlights are the 2 kg heavy, free-formed loaves made from natural sourdough, baked in specially crafted wooden ovens, as well as products like house bread with alpine influence, spelt crust, and hand-shaped Pain au Chocolat[4][5].
Mission and Values
editThe company is committed to preserving traditional baking craftsmanship and leading it into the future. Wiener Brot sees it as its mission to ensure the special taste and consistent quality of its baked goods. The core values of the company include the use of organic raw materials, appreciation of craftsmanship, and the importance of time and patience in the art of baking. The motto "Good bread needs flour, water, salt, and time" reflects this philosophy[4][5].
Sustainability Goals and Initiatives
editWiener Brot strongly focuses on sustainability and artisanal excellence. The company uses exclusively organic-certified ingredients, many sourced from regional farmers. Purchased ready-made mixes, baking agents, and artificial enzymes are taboo. Through the long resting times of the doughs, which can last up to 48 hours, the baked goods develop their natural aroma and are particularly flavorful and easy to digest[4].
Furthermore, Wiener Brot is part of the Sarah Wiener Group, which is committed to product quality, sustainability, and artisanal excellence. Helmut Gragger, one of the founders, is also known for his social engagement, particularly through the operation of non-profit small bakeries in Senegal and the planned opening of a bakery in Vienna, which aims to provide disadvantaged people with a new perspective[3][4].
Expansion and Market Position
editSince its founding, Wiener Brot has successfully established itself in the Berlin market. The company supplies not only organic retailers but also large supermarket chains like Rewe. To maintain a neutral market position, the company rebranded to "Das ist Brot" and developed its own brands like "Hauptstadtbrot." Further own specialty stores are planned in affluent districts of Berlin to reduce dependence on grocery retail[3][4].