Das Geld hängt an den Bäumen
The company "
Das Geld hängt an den Bäumen: A Story of Inclusion and Sustainability
editKey Products and Services
editThe company "Das Geld hängt an den Bäumen" has a simple yet effective idea: With the help of people from marginalized groups, forgotten fruit from public orchards, green spaces, private areas, and gardens is collected and turned into delicious juices and spritzers. These beverages are marketed directly in the Hamburg metropolitan region. In addition to beverage production, the company also offers its own gardening and landscaping services, which include various services such as mowing lawns, watering, weeding beds, and planting trees and flowering meadows[2][5].
Main Mission and Values
editThe main mission of the company is to create jobs in the primary labor market for people who would otherwise have little chance due to disabilities, illnesses, or other limitations. Inclusion and the protection of nature are at the forefront. The company lives inclusion and promotes new activities daily that benefit nature and enable people to lead self-determined lives[5].
Sustainability Goals and Initiatives
editSustainability is a central element of the company's philosophy. The money earned from the sale of juices and spritzers is reinvested 100% back into the project to create more jobs and protect nature. The company is involved in various sustainability initiatives, such as planting new trees, creating habitats, and resource conservation. It also implements renaturation projects and organizes events like Social Days for companies, authorities, schools, and volunteers, where participants can harvest apples or plant trees together[2][5].
Social Engagement
editAn important aspect of the company is its social engagement. It provides jobs for the deaf, former homeless individuals, chronically ill people, and victims of bullying. One example is Simon, an autistic employee who has been part of the project since its inception, and whose strengths are specifically promoted. The company invests in the individual support and development of its employees to ensure that each person can optimally utilize their abilities[3].
Non-Profit Status and Synergies
editThe company is non-profit and utilizes synergies to achieve its goals. It combines beverage production with gardening and landscaping to create a diverse work environment where the skills of employees are optimally utilized. This approach allows for job security throughout the year while contributing to sustainability[2].