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Coco Malou: Sustainable and Fair Underwear

Coco Malou is an innovative company based in Stuttgart that specializes in the production of sustainable and fairly produced underwear. Founded by Corinna Borucki, who was inspired by her years of work as a blogger on fair fashion and sustainable lifestyle, Coco Malou aims to fill a gap in the fashion industry by offering attractive, environmentally friendly, and ethically produced lingerie.

Key Products and Services

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Coco Malou offers a variety of underwear pieces that stand out for their feminine design and high wearing quality. The products are made from innovative, sustainable materials such as Tencel, Cupro, and recycled lace. Tencel, produced by the Austrian company Lenzing, is known for its excellent wearing properties, while the recycled lace minimizes the ecological footprint[5].

Mission and Values

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The main mission of Coco Malou is to promote a fair and sustainable fashion industry where neither people nor the environment have to suffer. The company advocates for fair working conditions and the use of sustainable materials without compromising on design. Coco Malou also represents a strong body-positive message, emphasizing that every body is beautiful, and targets a demographic of women between 25 and 45 years old[4].

Sustainability Goals and Initiatives

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Coco Malou is committed to implementing sustainable solutions in the fashion industry. This includes the use of innovative, environmentally friendly materials and ensuring fair working conditions in production, which takes place in Lisbon, Portugal. The company also supports the slow fashion approach by aiming to create long-lasting and high-quality products that counteract fast consumption[1][4].

Support and Development

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Founder Corinna Borucki was supported in the founding process by the Wirkungsschaffer scholarship and the Social Impact Lab Stuttgart. This support included co-working spaces, advice from coaches, and the Social Impact Team, which has significantly contributed to the success of the company[4].

With Coco Malou, Corinna Borucki offers a true alternative to the conventional fashion industry, which often neglects social and ecological regulations. Through her commitment to sustainability, fair working conditions, and body positivity, Coco Malou has built a loyal customer base and continuously strives for a better future in the fashion industry.

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